San Francisco, CA (Vocus/PRWEB) May 03, 2011
Total Sunday circulation of the San Francisco Chronicle increased 2.2% year-over-year for the six months ended March 31, 2011, according to the Audit Bureau of Circulations March Fas-Fax report. Growth was driven primarily by an increase of 18,137, or 8.6%, in the number of home-delivery subscribers.
The numbers were reported in the ABC’s Fas-Fax, which is a six-month average of circulation released twice a year in March and September. Fas-Fax provides a preliminary, top-line circulation average and is a companion to the more detailed Publisher’s Statement that will be released later this month.
“Today when many people perceive that you can get free content anywhere, our loyal subscribers continue to recognize the value of the unique and exclusive content found in the San Francisco Chronicle,” said Chris Blaser, Chronicle senior vice president of circulation.
Sales efforts have focused on Sunday home-delivery growth in the core market over the past 12 months to provide advertisers expanded reach in key geographies and among those consumers groups most sought after by these companies and organizations.
The increase is a reflection of major, sustained investments in providing the best Sunday newspaper possible, including expanded coverage of local sports, business and arts and entertainment. The quality of the newspaper was recently recognized by the California Newspaper Publisher’s Association with its General Excellence award for newspapers over 100,000 circulation in the 2010 Better Newspapers Contest. This was the second year in a row that The Chronicle has received this award.
Since September 2010, total daily circulation of The Chronicle is up 5.3% with total Sunday circulation increasing by 3.5%. According to Scarborough Research, The Chronicle is the most-read daily publication in the Bay Area, reaching 1.3 million local adults each week. Total weekly audience across print and digital content platforms, including The Chronicle’s online home, SFGate.com, is 1.8 million Bay Area adults each week. In comparison, each week The Chronicle has 380,000 more Bay Area readers than the next largest newspaper and nearly one million more local readers than the New York Times.
About the San Francisco Chronicle/SFGate.com
The six-time Pulitzer Prize-winning San Francisco Chronicle is the Bay Area’s leading news and information source and has been connecting the region with its award-winning journalism since its founding in 1865. Combined with its online home, SFGate.com, the San Francisco Chronicle reaches 1.8 million Bay Area adults each week.