Interior Design by Barriscale Design Studio Revealed in Newly Renovated Shinsegae Department Store, South Korea

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South Korea’s Shinsegae Department Stores this month reopened a newly renovated and expanded store in Incheon. Leading retail architecture and interior design firm, Barriscale design studio, designed retail and restaurant space.

Over the last 11 months Shinsegae Department Stores’ Incheon store has undergone a dramatic renovation and expansion with interior design by Sausalito-based Barriscale Design Studio. Shinsegae, which is South Korea’s largest retailer and high-end department store chain, is celebrating the store’s new 1.1-million square ft environment in a series of events in April.

"We are delighted that we have been able to complete our long-cherished desired expansion and renovation of the Incheon Store successfully with Barriscale Design Studio,” says Bong Ho Kim, executive vice president of Shinsegae.

Barriscale Design Studio created the interior design of seven floors, representing restaurant and retail space spread over the existing renovated building and Shinsegae’s new building. Three new retail floors were added to the store, as well as a 7-storey parking garage. The store remained open for business throughout construction.

To create a unified customer experience Barriscale Design Studio placed customer circulation at the core of the design. Two impressive atriums were created to serve as public gathering spaces. In response to the demographic of a growing younger urban population, the design was based on a fresh, new look to appeal to that group.

“The fast pace and energy of working with Shinsegae is very rewarding. And, we are delighted to be growing our portfolio in Asia,” says Christopher Barriscale, award-winning architect and founder of Barriscale Design Studio. Previously, Barriscale Design Studio was responsible for the planning, interior design and visual merchandising for Shinsegae’s Yeongdeungpo branch in Seoul, which opened in late 2009.

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