New York, NY (PRWEB) May 01, 2011
Summer activities revolve around the sun and surf, two of hair’s most potent enemies, not to mention those windblown rides in the convertible. It’s no wonder that summer hair requires so much care, but is often neglected for those all-too-fleeting carefree days. Oftentimes, hair gels, mousses and a quick spritz of hairspray are used to replace crucial conditioning, which can lead to serious damage.
Alan Adler, celebrity stylist at Gerard Bollei Hair Salon, has coined the term “Brittling” to describe the symptoms of hairspray and gel overuse. He explains, “These products create a chemical bond of synthetic sugars that act like the barnacles on the undersides of boats, clinging and meshing into the hair shaft and diminishing its elasticity. Additionally, this meshing causes everything from chlorine to product build-up to cling to the hair cuticle, which makes hair both unsightly and unhealthy.”
As a summer fixative, Adler has designed what is known as his Detox Pacque, a formulation of Agar-Agar (a seaweed derivative that adds moisture) and Citric Crystals (to refill the porous hair shaft) to create dazzling hair in just 30 minutes. Adler recommends that his Detox Pacque be applied every 4 weeks during the summer to avoid a hair disaster come Fall. The price for this elixir is $50.00, exclusively at Gerard Bollei Salon located at 115 East 57 Street, 3rd floor, in NYC. NYC's Premier Hair Color Salon
To schedule a Detox Pacque, members of the press should contact Linda Pedreira.