Empathica to Sponsor School of WOM 2011

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At the Word of Mouth Marketing Association (WOMMA) event, Empathica will highlight new ways to drive brand advocacy.

“It is crucial that retail brands learn to take advantage of the fast pace of social business, where there is always something to learn,” - Julia Staffen, Empathica’s Product Evangelist

Empathica Inc., a leading provider of Customer Experience Management (CEM) solutions to more than 200 of the world’s most respected brands, today announced that it will be a sponsor of this year’s Word of Mouth Marketing Association (WOMMA) School of WOM conference in Chicago from May 9-11.

The 2011 School of WOM, held at the Swissotel Chicago, will provide interactive marketers with the tools, techniques and practices for building marketing strategies that utilize word of mouth (WOM) and social media. Hands-on sessions will focus on enabling a marketer to better position their company and store lines as ‘talkable brands’, leveraging social media channels to ignite customer conversations.

“It is crucial that retail brands learn to take advantage of the fast pace of social business, where there is always something to learn,” said Julia Staffen, Empathica’s Product Evangelist. “Marketers need to find avenues to convert satisfied customers into brand advocates, something that is easily done by enabling these customers to share positive brand experiences in today’s viral social media world.”

To accommodate the growing demands placed on marketers for creative strategies to utilize social media, Empathica developed GoRecommend, a brand advocacy engine that allows consumers to promote positive retail experiences to their social networks. After customers complete a retail experience survey, the GoRecommend engine immediately identifies advocates of the brand who are happy with their experience and prompts them to make an online recommendation and share it with friends, family and colleagues via Twitter, email or Facebook.

“Marketers need to be thinking of new ways to extend the reach of consumers who have raised their hands to say they had a great experience with their business,” added Staffen. “At Empathica, our goal is to help companies effectively broadcast the voice of their brand advocates.”

For additional insights into how social – and mobile – technologies are changing the way marketers must think about their brand strategies, download Empathica’s latest whitepaper, “How Mobile Technology and Social Media are Shaping the Retail Landscape” or visit the Empathica display at the School of WOM 2011, located in the Zurich Foyer.

About School of WOM:
From IBM to Gap, Kellogg's to Nabisco, WOMMA's School of WOM will attract hundreds of the foremost interactive marketers, working in WOM and social media today. This year's brand educators include social marketers from McDonald's, GAP, Chick-fil-A, IBM, Nabisco, Kellogg's, SAP, Random House, and more. The School of WOM focuses on the art and science of ensuring brands remains talkable, searchable, and recommendable.

About Empathica:
Empathica provides Customer Experience Management programs to more than 200 of the world's leading brands, ranging from multi-unit retailers, to banks and restaurants. Its rich analysis of survey data using state-of-the-art surveying and dashboard reporting software allows for performance-improvement solutions, evidence-based marketing insights, and customer experience management consulting. Annually, Empathica's 30 million customer surveys in 25 languages reach more than 70,000 locations. A privately-held organization, Empathica is headquartered in Mississauga, Ontario, Canada and also has offices in Birmingham, England and Alpharetta, GA, in the United States. For more information about deriving actionable insights that enhance a brand's operational excellence, visit Empathica at http://www.empathica.com.

Media Contact:
Lauren Eichmann
Email: lauren(dot)eichmann(at)walkersands(dot)com
Phone: 312-265-3089

Empathica Contact:
Bruce Warren
Email: bwarren(at)empathica(dot)com
Phone: 905-542-9001, ext 242

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Bruce Warren
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