Smashburger Sizzles Into Tempe Marketplace May 25

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"Better Burger" restaurant heats up a new location in Tempe

Smashburger, a fast-casual “better burger” restaurant will open its sixth Phoenix-area location on Wednesday, May 25, 2011. The restaurant will open at 2000 E. Rio Salado Parkway at Tempe Marketplace and continue Smashburger’s mission to become Phoenix's favorite burger place. This is the sixth of thirty Phoenix-area Smashburgers slated to open over the next six years. The other Phoenix-area Smashburgers are located at 9915 W. McDowell Road in Avondale, 1949 E. Camelback Road in Phoenix, 5870 W Thunderbird Road in Glendale and both 777 S. College Avenue and 815 E. Baseline Road in Tempe.

“It's an exciting time for Smashburger in Phoenix with our sixth store opening,” says Smashburger Founder Tom Ryan. “We are thrilled about bringing our 'better burgers' to even more Valley residents with the new Tempe Marketplace location.”

Phoenix-area Smashburgers feature a regional menu created with regional flavors and tastes in mind. The Arizona menu includes:

  •     the Arizona Smashburger, a 100-percent Certified Angus Beef burger topped with habanero cheese, fresh guacamole, lettuce, tomato, onion, chipotle mayo and fresh jalapenos on an artisan chipotle bun
  •     the Arizona Devil Dog is a 100-percent Angus Beef Hot Dog topped with habanero cheese, fresh guacamole, tomatoes and jalapenos, and spicy chipotle sauce all on and a lightly toasted poppy seed bun
  •     the Arizona Cobb salad features diced marinated chicken breast, cheddar cheese, fresh tomatoes, red onions, crisp romaine and iceberg lettuce, with spicy chipotle sauce and topped with guacamole and jalapenos
  •     the Cactus shake which features Häagen-Dazs ice cream and prickly pear syrup

“Since we arrived in 2009, we have had an overwhelming response from Phoenix-area burger lovers,” says Kurt Riske, Brand Manager for SunWest Burgers. “We are pleased to be opening our sixth location in the Valley and we are particularly enthusiastic about this location. Tempe Marketplace has a lot of energy and it is going to be a great fit for Smashburger.”

Smashburger’s award-winning burgers start with 100% Certified Angus Beef, cooked to order and smashed on a flat grill to sear in the juicy flavor – a unique process that creates a delicious $5 burger. Smashburger also serves tender marinated grilled or crispy chicken sandwiches, grilled and split hot dogs, entrée salads, with an array of signature sides like rosemary and garlic–seasoned Smashfries, sweet potato Smashfries, crispy haystack onions, and veggie frites. Burger lovers can pair their meals with Haagen-Dazs shakes, malts and floats and an array of local craft bottled beers and wine.

About Smashburger
Denver-based Smashburger, the country’s fastest growing fast casual “better burger” restaurant concept, is designed to be every city's favorite place for burgers. It was named a 2009 Hot Concepts! award winner by Nation’s Restaurant News and has received numerous awards from critics and consumers alike from around the country. Developed and owned by private equity and concept-development firm Consumer Capital Partners (CCP), Smashburger operates and develops corporate, joint venture and franchise stores across the country. Smashburger currently has 100 stores nationwide, and with the commitment from its franchise partners to build over 400 units, Smashburger is on target to have 500 plus stores in the next few years. To learn more, visit http://www.smashburger.com.

About Consumer Capital Partners
Denver-based Consumer Capital Partners (CCP) is an innovative private investment and concept development firm focused on multi-unit retail businesses, primarily in the restaurant industry. CCP has deep experience in the fields of private equity, brand, concept and product development and strategic consulting. To learn more about CCP, please visit http://www.consumercp.com.

About SunWest Restaurant Concepts, Inc.
A subsidiary of Phoenix-based SunWest Restaurant Concepts, SunWest Burgers LLC principals--David Doty, Chuck Riske and Robin Yoshimura-- collectively bring over 40 years of restaurant industry experience to Smashburger. Early 2009, they signed a 30-unit development agreement with Smashburger to develop units in Maricopa County over the next six years. They are a Founding Club franchisee member and part owner in the overall company developing the Smashburger brand. SunWest recently received the "2010 Franchisee of the Year" award from Smashburger for their outstanding performance in the Phoenix market. SunWest also operates 5 Jerry’s Restaurants and 6 Black Bear Diners in Arizona, Nevada and Oklahoma.

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Christina Calhoun
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