Raleigh, North Carolina (PRWEB) May 01, 2011
Emerald Essence Beauty, Inc., has announced its upcoming national launch of the Emerald Essentials Collection, a most promising revolutionary new beauty product line in the ever-changing beauty industry. Emerald Essence answers the beauty industry's constant call for groundbreaking technology by offering a new line of beauty products that promote hair growth, as well as skin care, makeup, health and wellness lines. The company's mantra is "The True Beauty of Living Healthy."
The launch will take place on May 11, 2011 from 8 p.m. to 11 p.m., at Solas, 419 Glenwood Avenue, Raleigh, NC 27603, (919) 755-0755. The Hollywood chic red carpet event, which is free and open to the public, includes a fashion show directed by hair and fashion guru, Tim Johnson of Tim Johnson Productions. Celebrity guests are scheduled to appear. All attendees are invited to sample the product line firsthand, and even enjoy a little pampering in the "Emerald Green Room." Michele Green King, the company’s Education Director, shared, “The company hopes to vault into the mainstream through an aggressive, innovative marketing campaign. The Internet marketing and direct sales strategy includes an affiliate distribution program and a mentoring program for youth,” said King.
Speaking confidently about the company's destiny, Emerald Essence Beauty president & CEO, Tabatha Moore, says, "Closed doors and challenges have never deterred me from my dreams and aspirations. I have always been determined to achieve and destined to succeed. I want to share my story with other young women who need support and encouragement. Our company is founded on the solid principles of entrepreneurial development and social responsibility. We are committed to bringing breakthrough hair care, skincare, wellness, and cosmetic products that will make a difference to the market.”