InvenSense Introduces the World's First MotionApps Platform for Embedded System Developers

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Board Support Package for the Atmel® AVR® Studio Available for Download on May 9th

Embedded MPL, combined with a structured development environment from Atmel, delivers a complete, design-ready solution for embedded MotionApplication product development.

InvenSense, Inc., the leading solution provider of MotionProcessors™ for consumer electronics, today announced its Embedded MotionApps Platform™ library software (Embedded MPL), optimized for embedded microcontroller applications. Based on the InvenSense production-hardened MotionApps Platform™ for smartphones and tablets, Embedded MPL and the companion MPU-3000™ and MPU-6000™ MotionProcessors provide a complete solution that delivers 6-axis MotionFusion™ data encompassing 3-axis gyroscopes and accelerometers, optimized for 8-bit embedded microcontrollers with limited MIPS and memory. An estimated 200 million devices will be shipped over the next 4 years into products such as TV remotes, toys and wearable sensors for health, wellness and fitness. MotionProcessing will be the key enabler for these applications, creating new and powerful ways for users to control and communicate with these small form factor devices. Embedded MPL addresses major development challenges and helps accelerate development and time to market by providing a complete solution.

Traditionally, the challenge for developers has centered on managing the complexities of processing raw sensor data and the development of algorithms for sensor fusion and motion sensor calibration. Embedded MPL tackles these challenges head-on by providing system developers a solution encompassing software, algorithms, BSPs for leading microcontroller architectures and a simple Application Programming Interface (API) for data access and control. In conjunction with our first partner, Atmel® Corporation, InvenSense will release a BSP for the Atmel AVR® Studio and Xplained development kits starting May 9th to provide developers and researchers with a robust and design-ready platform.

“Atmel is excited by the prospects of motion-based applications in TV remotes, toys, and wearable sensors for health and fitness,” said Adrian Woolley, Director of Marketing, Atmel Corporation. “The integration of the InvenSense Embedded MotionApps Platform software and 6-axis MotionProcessing hardware into the Atmel AVR Studio development environment and Xplained series of development kits provides our customers with the tools to accelerate their developments and leverage Atmel AVR microcontrollers for next-generation products.”

“Similar to the smartphone and tablet market that preceded it, MEMS adoption will grow in embedded markets once developers have access to complete solutions that go beyond the sensor hardware to include software, algorithms and APIs to get innovative products to market quickly,” said Mike Housholder, Senior Director of Solution Marketing, InvenSense, Inc. “Embedded MPL, combined with a structured development environment from Atmel, delivers a complete, design-ready solution for embedded MotionApplication product development.”

In the past couple of years embedded systems designers have integrated motion sensors such as gyroscopes for yaw stability in toy helicopters or accelerometers for pedometer devices.
However, today, there is a need for more sophisticated applications requiring various motion sensors and needs for sensor fusion. Embedded MPL offers controls for critical MotionProcessing tasks through APIs for sensor device management, bias calibration and 6-axis MotionFusion allowing for fastest development and time to market. Offloading MotionFusion to the MPU-3000 or MPU-6000 embedded Digital Motion Processor (DMP™) allows the microcontroller to focus all its available bandwidth on processing core application tasks and reduces CPU utilization by as much as 10x and I2C traffic by as much as 3x, thus enabling a cost-effective solution to be deployed. Embedded MPL small code size allows the software to run on the existing microcontrollers, thus eliminating the need for additional hardware for MotionProcessing tasks.

Embedded MPL and Atmel AVR BSP are available through the InvenSense Developers Corner starting May 9 at The Atmel AVR Studio and Xplained development kits are available through Atmel at
Embedded MPL will be featured on the newly renovated InvenSense Developers Corner on May 9th. The Developers Corner encourages the creation of consumer-driven applications through the Embedded MotionApps platform, while providing advanced resources for application development.

InvenSense will also host a live webinar on May 17th at 10:00AM Pacific Daylight Time to provide an introduction to Embedded MPL. For additional information and registration details, please visit:

About InvenSense
InvenSense is the leading solution provider of MotionProcessors for the consumer electronics market, with proven technology and cumulative shipments of over 100 million units to leading customers worldwide. The company’s patented and patent pending MotionProcessing technology and Nasiri-Fabrication platform address the emerging needs of many mass-market consumer applications such as gaming, image stabilization, remote controls, tablets and smartphones that require improved performance, enhanced features, and new and more intuitive motion and gesture-based user-interface solutions. InvenSense is a privately held company with headquarters located in Sunnyvale, California. More information can be found at

About Atmel
Atmel Corporation is a worldwide leader in the design and manufacture of microcontrollers, capacitive touch solutions, advanced logic, mixed-signal, nonvolatile memory and radio frequency (RF) components. Leveraging one of the industry's broadest intellectual property (IP) technology portfolios, Atmel is able to provide the electronics industry with complete system solutions focused on industrial, consumer, communications, computing and automotive markets.

© 2011 InvenSense, Inc. All rights reserved. InvenSense, MotionProcessing, MotionProcessor, Nasiri-Fabrication, MotionFusion, Embedded MPL Platform, MotionApps, MotionApps Platform, and the InvenSense logo are trademarks of InvenSense, Inc. Other company and product names may be trademarks of the respective companies with which they are associated.


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David A. Almoslino
InvenSense, Inc.
(408) 988-7339 285
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