R.W. Knudsen Family® Supports Troops through Donation to Operation Gratitude Program

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Natural juice brand to donate up to 200,000 sticks of Recharge® Natural Sports Drink Mix to deployed troops through Facebook campaign

To coincide with Military Appreciation Month in May, R.W. Knudsen Family® will donate up to 200,000 sticks of Recharge® Natural Sports Drink Mix to Operation Gratitude, a nonprofit, volunteer-based Military Support organization. Operation Gratitude will include the Recharge drink mix packets in thousands of individual care packages which will be shipped to deployed American troops this spring. Today, the brand launches a Facebook campaign to spread awareness of Operation Gratitude and its patriotic support of service men and women.

R.W. Knudsen Family kicked off the campaign with a first donation of 100,000 sticks of Recharge Natural Sports Drink Mix to ensure inclusion in the first round of care packages which shipped April 30. If Recharge Natural Sports Drink gains an additional 15,000 “likes” on the Recharge Facebook Fan page (http://www.Facebook.com/Recharge) during the promotional period of May 2 to 31, the brand will donate 100,000 additional Recharge sticks for a total of 200,000 drink sticks donated.

The online campaign will also be promoted via Twitter (http://www.Twitter.com/OpGratitude) and the Operation Gratitude website (http://www.OperationGratitude.com) and Facebook page (http://www.Facebook.com/OperationGratitude).

Every year, Operation Gratitude holds a Patriotic Drive in late spring during which thousands of local volunteers assemble more than 50,000 care packages to ship to individual members of the active Military.

“Operation Gratitude is grateful for the donation of Recharge Natural Sports Drink Mix,” said Carolyn Blashek, founder of Operation Gratitude. “Each care package contains more than 50 donated items including snack foods, entertainment items, toiletries, and hand-written letters. Each package is personally addressed to let our troops know that people back home care about them and appreciate their courageous service to our country.”

New from R.W. Knudsen Family this spring, Recharge Natural Sports Drink Mix is the latest addition to the popular natural sports beverage line, Recharge. Offering consumers a natural hydration option for their active lifestyle, this low calorie sports drink mix delivers essential electrolytes and optimal vitamins without added sugar, preservatives, or artificial colors. Recharge Natural Sports Drink Mix is sweetened with stevia and each stick only contains 10 calories. With a strong tradition for integrity, innovation and variety, the R.W. Knudsen Family brand proudly marks its 50th anniversary this year.

Celebrating their 50th anniversary this year, R.W. Knudsen Family® has produced quality, all-natural juice products since 1961. Its offerings include Recharge® all-natural sports drinks, more than 125 types of natural and organic fruit and vegetable juices, carbonated fruit beverages, and specialty items. All R.W. Knudsen Family products are made from 100 percent natural ingredients, without artificial flavors, and never contain added sugar. Visit http://www.rwknudsenfamily.com for more information.

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Diana Heinicke
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