Cleveland, OH (PRWEB) May 03, 2011
SparkBase, a leading processor of white-label loyalty and stored value programs, today announced the introduction of Paycloud®, a smart phone-enabled mobile wallet for loyalty and gift card programs that securely integrates with merchants’ existing credit card terminals. The product will be showcased at the upcoming Electronic Transactions Association 2011 Annual Meeting.
“Consumers love loyalty programs, but don’t love carrying around all the plastic. Merchants love cost-effective and easy-to-use marketing programs that help them attract more customers. We built Paycloud for these people,” said Doug Hardman, CEO of SparkBase. “Paycloud is the natural evolution of the loyalty program, and the first step in creating a widely-accepted mobile wallet that doesn’t require significant investment by the merchant or the consumer.”
More than 50 million iPhone and Android smart phones in use today are compatible with the Paycloud mobile wallet. When Paycloud becomes available in their community, consumers can download a simple, free app that will allow them to easily find participating merchants, instantly join their loyalty program, receive coupons and promotions, and earn rewards.
For merchants, participating in Paycloud is attractive due to its low start-up costs and ability to reach the local community and deliver targeted coupons and promotions at a low cost. “Because it’s so easy for consumers to discover and join a loyalty program on Paycoud, merchants can quickly attract large numbers of new customers,” added Hardman. A new merchant on Paycloud can establish a program in days, and for less than $100 to start. This includes terminal programming, a sensor that plugs into the terminal to allow a secure transaction, and artwork for a virtual card. The high costs and lead time required to produce plastic cards are eliminated.
Processing Paycloud mobile wallet transactions is handled by the existing SparkBase loyalty and gift network. Merchants of all sizes have used the SparkBase network since 2004 to enable gift card and loyalty transactions at the point of sale. Access to the SparkBase network is only available to merchants as a white-label product through independent sales organizations (ISOs), financial institutions, and other resellers.
“SparkBase is already a leading loyalty program and gift card processor. Terminal integration and transaction processing are core to the business. We made Paycloud to integrate with the millions of credit card terminals that can run our software today. In other words, we have a solution that will be available in 2011, not ‘the near future,’” added Hardman.
SparkBase (booth #924) will be demonstrating the technology at the Electronic Transactions Association 2011 Annual Meeting in San Diego, California from May 10-12. The Paycloud pilot will launch in early summer with wider availability by August 2011.
To learn more about Paycloud, go to http://www.sparkbase.com/paycloud or email press(at)sparkbase(dot)com
SparkBase enables financial services organizations, ISOs, acquirers and other merchant services providers to create and sell a variety of stored-value offerings including gift cards, loyalty, and rewards programs without heavy investment in product development or IT. SparkBase entered the stored-value industry in early 2004 as the first truly independent white-label loyalty and stored value processing network. SparkBase continues to lead in innovation with its proprietary gateway, using patent pending technologies for processing stored value transactions. For more information, visit sparkbase.com