BASF Sponsors Building Safety Month 2011

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International Code Council Foundation campaign promoting safety and sustainability reflects BASF mission and offerings

BASF, the world's leading chemical company, today announced that it is the presenting sponsor of Building Safety Month 2011. During the month of May, Building Safety Month is an International Code Council Foundation annual awareness campaign that focuses on the importance of energy-efficiency, environmentally responsible construction practices, disaster prevention and preparedness and backyard safety.

“As the leading supplier of chemical products for the construction industry globally, the themes for this year's campaign closely reflect our overall company mission and offerings,” said Michael Sievers, Business Manager for BASF.

Sievers points to BASF chemical innovations in insulation that vastly improve the energy efficiency and durability of both homes and commercial buildings; additives that allow water to permeate through pavement and replenish natural aquifers; and impact resistant stucco that can stand up against the ravages of hurricanes.

The company will feature how these materials are used in real-life applications through videos and downloadable case studies during the month of May on betterhomebetterplanet.com.

About Building Safety Month

Building Safety Month was formed in 1980 as a response to a series of preventable tragedies, including a Kentucky nightclub fire that killed 165 people just a few years earlier. Investigators surmised that the enforcement of safety codes could have prevented this tragedy. Guided by the Indiana State Building Commissioner's education and training officer, Marty Doucette, and fellow building safety proponents, Building Safety Week was created to raise awareness of building safety and fire prevention codes. Last year marked the first time the campaign was extended to a month-long program.

For more information, please visit betterhomebetterplanet.com or BuildingSafetyMonth.org

BASF – The Chemical Company

BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has approximately 16,400 employees in North America, and had sales of $17.7 billion in 2010. For more information about BASF’s North American operations, visit basf.us.

BASF is the world’s leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics, performance products, and agricultural products to oil and gas. As a reliable partner, BASF creates chemistry to help its customers in virtually all industries to be more successful. With its high-value products and intelligent solutions, BASF plays an important role in finding answers to global challenges, such as climate protection, energy efficiency, nutrition and mobility. BASF posted sales of more than €63.9 billion in 2010 and had approximately 109,000 employees as of the end of the year. Further information on BASF is available on the Internet at basf.com or in the Social Media Newsroom at newsroom.basf.com.

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Vanessa Quijano

Mary MacLeod
Maverick Marketing on behalf of BASF
(207) 929-4568
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