"As a leader in their field, Branded Cities is uniquely suited to present one-of-a-kind opportunities to our world-class resorts," said Bill Hornbuckle, MGM Resorts' Chief Marketing Officer.
Phoeniz, AZ (PRWEB) May 03, 2011
Branded Cities, the world’s only fully integrated, spectacular signage, experiential media and branding company, is now the exclusive marketing partner for a collection of premium media assets within MGM Resorts International’s Las Vegas portfolio. This multi-year, multi-property agreement gives Branded Cities exclusive rights to market spectacular signage, branding and naming rights opportunities throughout the MGM Resorts portfolio: Bellagio, MGM Grand, Mandalay Bay, The Mirage, Monte Carlo, New York-New York, Luxor, Excalibur and Circus Circus.
“Branded Cities now has exclusive marketing relationships with the most dominating Las Vegas resorts,” said Christopher McCarver, President and Chief Operating Officer, Branded Cities. “This agreement will enable us to continue to transform the iconic Vegas Strip with iconic media and activation.”
Bill Hornbuckle, MGM Resorts’ Chief Marketing Officer, said, “As a leader in their field, Branded Cities is uniquely suited to present one-of-a-kind opportunities to our world-class resorts. We look forward to a long relationship, highlighted by the energy, intelligence and creativity that the Branded Cities team brings to their work.”
About Branded Cities:
Branded Cities is the world’s only fully integrated, spectacular signage, experiential marketing and branding out-of-home advertising company. Inspired by New York’s Times Square, Branded Cities creates iconic media in iconic destinations, aligning branded experiences with consumers’ lives. With a team of veteran sales and operations professionals, Branded Cities and its subsidiaries have media operations in Phoenix; Denver; Las Vegas; Los Angeles; Atlantic City, New Jersey; Toronto; Montréal; Ottawa and Vancouver, as well as sales operations in New York City and Chicago. Branded Cities is part of The Ellman Companies, a privately-owned media, real estate and investments company with diverse ownership interests in 88 companies throughout the U.S., Canada and the Caribbean. For more information, visit http://www.brandedcities.com or http://www.ellmanco.com.
About MGM Resorts International:
MGM Resorts International (NYSE: MGM) is one of the world's leading global hospitality companies, operating a peerless portfolio of destination resort brands, including Bellagio, MGM Grand, Mandalay Bay and The Mirage. The Company has significant holdings in gaming, hospitality and entertainment, owns and operates 15 properties located in Nevada, Mississippi and Michigan, and has 50% investments in four other properties in Nevada, Illinois and Macau. One of those investments is CityCenter, an unprecedented urban resort destination on the Las Vegas Strip featuring its centerpiece ARIA Resort & Casino. Leveraging MGM Resorts’ unmatched amenities, the M life loyalty program delivers one-of-a-kind experiences, insider privileges and personalized rewards for guests at the Company’s renowned properties nationwide. Through its hospitality management subsidiary, the Company holds a growing number of development and management agreements for casino and non-casino resort projects around the world. MGM Resorts International supports responsible gaming and has implemented the American Gaming Association's Code of Conduct for Responsible Gaming at its gaming properties. The Company has been honored with numerous awards and recognitions for its industry-leading Diversity Initiative, its community philanthropy programs and the Company's commitment to sustainable development and operations. For more information about MGM Resorts International, visit the Company's Web site at http://www.mgmresorts.com.
Nicole Traynor, Director of Public Relations, Branded Cities/The Ellman Companies
ntraynor(at)ellmanco(dot)com or 602.363.2298