Insite Software’s Ecommerce Leadership Webinar Series to Address Proven Strategies for B2B2C Ecommerce

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B2B ecommerce expert, Linda Taddonio, explores successful multi-channel strategies for manufacturers and distributors

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The success of a B2B2C ecommerce strategy is directly proportionate to how a manufacturer or distributor positions the launch of the ecommerce site to channel partners.

Insite Software, a leading provider of B2B and B2C ecommerce platforms and shipping solutions, today announced that its Chief Ecommerce Strategy Officer, Linda Taddonio, is continuing her executive webinar series addressing B2B ecommerce strategies and best practices entitled 2011 B2B Ecommerce Initiatives. The third session of her series will cover Multi-Channel Strategies - Crossing Over to B2B2C and will take place on Wednesday, May 4, 2011, at 12:00PM Eastern Time.

“The success of a B2B2C ecommerce strategy is directly proportionate to how a manufacturer or distributor positions the launch of the ecommerce site to channel partners,” said Taddonio. “Set up as competition or as a potential replacement for current sales channels, B2B2C is likely to ruffle some feathers. With the proper messaging and positioning, channel partners will come to see a direct-to-consumer site as a natural course of business and one that can benefit them as well. During this session, I will share several case studies of companies who have recently launched successful B2B2C initiatives.”

Taddonio has more than 25 years of experience in industries focusing on manufacturing and distribution, a unique understanding of ecommerce initiatives, ERP integration, and business processes, as well as an extensive financial background. Under her advisement, numerous manufacturers and distributors have advanced their ecommerce sites to become strategically aligned with the overall goals for their organization.

The third webinar of the B2B Ecommerce Leadership Series, Multi-Channel Strategies - Crossing Over to B2B2C, will discuss proven methods of strengthening B2B relationships while successfully launching a B2C sales channel. Registration for this webinar and on-demand recordings of previous sessions are available at http://www.insitesoft.com/insite/lindataddonio.html.

About Insite Software:
Insite Software is a leading provider of B2B and B2C ecommerce platforms and shipping solutions, serving more than 700 customers across the globe. Headquartered in Minneapolis, Minnesota, Insite Software’s solutions are used by leading manufacturers, distributors and retailers to sell and distribute their products to dealers, franchisers, stores, contractors, consumers and others. Insite offers ecommerce solutions for companies at all stages of adoption and addresses the unique needs of B2B and B2C sites. Its customers select the InsiteCommerce edition that fits the demands of their buyers, timeframe and ecommerce strategy, ranging from a pre-wired Express service to a more flexible Professional edition and the fully customizable Enterprise solution. All InsiteCommerce editions are fully integrated with a wide range of CMS, CRM, and ERP providers including Epicor, Infor, Microsoft Dynamics, Sage, SAP, and Sitecore. More information is available online at http://www.insitesoft.com, by phone at 866.746.0377, by email at info(at)insitesoft(dot)com, or on our blog, Ecommerce Insites.

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