Society for New Communications Research Launches Study To Examine the Use of Social Media “Behind the Firewall”

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Study will examine how companies and employees use social media, communication tools and technologies to further business objectives, agility and productivity

The results of the study will help us prepare a set of best practice models for effective social media programs to support enterprise decision-making activities

The Society for New Communications Research (SNCR), a nonprofit research and education foundation and think tank focused on the latest developments in new media and communications, today announced the launch of a new research study, “New Communications Behind the Firewall.” The study -- led by SNCR Fellow Francesca Karpel, Senior Manager, Internal Communication, at NetApp, assisted by SNCR Senior Fellow Michael F Kelly, CEO, Techtel, and sponsored in part by Jive -- will examine the use of social media internally “behind the firewall” by enterprise users.

This study will examine how companies and employees are using social media today internally to enhance communication, collaboration and productivity, and will provide a benchmark for future longitudinal studies of how social media is used to further business objectives as well as to increase relationship building within the company.

The survey-based study seeks to:

  • Better understand the dynamics of social technologies on corporate operations
  • Examine how companies use social media to increase internal productivity, promote the understanding of buy-in to corporate strategy and objectives, increase employee voice,

connectedness between multiple locations/sites, and improve employee communication and collaboration.

  • Determine what social media tools, technologies and functions are used by organizations and employees internally
  • Measure the perceived effectiveness of these new tools and technologies by organizations and their employees

“The results of the study will help us prepare a set of best practice models for effective social media programs to support enterprise decision-making activities,” stated Francesca Karpel, SNCR Fellow. “There’s been a great deal of research devoted to the success of social media as a marketing or communications tool with customers. This study will focus on how social media is being used behind the firewall for enterprise users.”

To participate in the survey, visit: http://sncr.qualtrics.com/SE/?SID=SV_elnO4FSTa26wPIM

About the Society for New Communications Research (SNCR):

The Society for New Communications Research is a global nonprofit 501(c)(3) research and education foundation and think tank focused on the advanced study of the latest developments in new media and communications, and their effect on traditional media and business models, communications, culture and society. For more information, visit http://sncr.org.

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