SoDA unConference in Cannes to Tackle Challenges Facing Globe’s Top Digitals

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Today the Society of Digital Agencies (SoDA) announced that it will orchestrate the next installment of its signature unConference series on June 22nd in Cannes, France during the Cannes Lions International Festival of Creativity ̶ the world’s largest gathering of creative professionals in the communications industry.

Today the Society of Digital Agencies (SoDA) announced that it will orchestrate the next installment of its signature unConference series on June 22nd in Cannes, France during the Cannes Lions International Festival of Creativity ̶ the world’s largest gathering of creative professionals in the communications industry.

“We are thrilled to be organizing our inaugural Cannes event in order to bring SoDA’s unique unConference forum to the Festival this year…these events invariably spark candid, no holds barred conversations around the issues that are top of mind for digital marketing leaders,” said Tony Quin, Chairman of SoDA and CEO of the US-based agency IQ. The unConference will take place on the Croisette at the beautiful beachfront venue, Plage Goéland, on Cannes Cyber Day (June 22, 2011, 4-6pm).

The SoDA gathering will feature an afternoon of knowledge exchange, networking and open dialogue on an array of topics (from diversifying beyond digital, to promoting innovation amidst an increasingly litigious sea of patent trolls, to the rapidly evolving world of digital publishing for multiple screens).

“The explosion in mobile devices is a challenge and opportunity for creatives, and SoDA is playing an important role in educating and preparing our industry as we look to deliver high-impact content and applications across media,” said Bill Rusitzky, Vice President of Corporate Development at Adobe. “The radical changes we are seeing in digital publishing, where tablet devices are shaking up the advertising and publishing industries, is just one of the topics we look forward to exploring at unConference in Cannes.”

Patrick Gardner, Co-founder and CEO of the Stockholm-based agency Perfect Fools and member of SoDA’s European Committee, added “Our events, while informal in structure, consistently yield actionable insights that industry leaders can use to drive their businesses forward…it’s all on the table.”

“SoDA is the single most prominent organization of digital agencies in the world and we look forward to taking on an increasingly prominent role at Cannes this June and in the years to come,” underscored Benjamin Laugel, CEO of Soleil Noir, a SoDA member agency headquartered in Paris.

The event is being planned with support from SoDA’s organizational sponsor, Adobe Systems Inc. and SoDA partner, Creative Social.
To attend SoDA’s Cannes unConference free of charge, please register at http://sodaatcannes.eventbrite.com/ or email info(at)sodaspeaks(dot)com for more information on the event.

About SoDA
The Society of Digital Agencies (SoDA) serves as a voice for digital marketing professionals worldwide with a mission to advance the industry through Best Practices, Education, and Advocacy. SoDA is the largest association of digital agencies in the world, with over $350 million in combined annual revenues, offices in 22 countries and in excess of 2,500 staff members.

SoDA is a non-profit industry organization with Adobe Systems as its founding sponsor. For more information, visit http://www.SoDAspeaks.com.

About Adobe
As the founding sponsor of SoDA, Adobe’s goal is to provide tools and technologies to inspire the design and development of leading-edge digital content, help agencies build strategic relationships with clients, and support the overall advancement and growth of the digital marketing industry. For more information, visit http://www.adobe.com.

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Chris Buettner, SoDA Communications Director
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