Is Cancer Awareness As Widespread as Cancer Itself?

Share Article

Voskos Greek Yogurt uses social media to measure awareness and to match 10%, up to $5,000, to EIF Revlon Run/Walk

News Image
There’s a high chance we know a very special woman in our life who has battled the disease – your mom, your sister, a friend, yourself. What unites us may be as simple as tagging an image. Every step matters.

Voskos Greek Yogurt joins the fight against breast cancer once again this May 7, 2011 at the 18th annual EIF Revlon Run/Walk for Women in Los Angeles.

With staggering statistics where one in three women are predicted to develop cancer in her lifetime, Voskos Greek Yogurt will not only fuel over 40,000 anticipated participants with its double the protein, all-natural and gluten-free deliciousness, the award-winning and Facebook favorite Greek yogurt will match 10% of all donations up to $5,000, when folks sign up as a Team Voskos member and donates $42.00 to Revlon Run/Walk for Women.

Voskos Greek Yogurt is reaching out to its Facebook fans to help spread the word. “Is cancer awareness as widespread as cancer itself? There’s one way to find out. With over 60,000 dedicated fans on the Voskos Fan page, we’re leveraging social media to help raise awareness by asking fans to tag themselves on a special Revlon image,” says Vanessa Nielsen, director of marketing at Sun Valley Dairy.

“There’s a high chance we know a very special woman in our life who has battled the disease – your mom, your sister, a friend, yourself. What unites us may be as simple as tagging an image. Every step matters,” adds Nielsen.

Join Voskos on Facebook.com/voskosgreekyogurt and stop by the Voskos booths at the EIF Revlon Run/Walk for Women at the Los Angeles Memorial Coliseum at Exposition Park to pick up a full sample of Voskos Greek Yogurt. YoGreek Parfait + Crunch, the first Greek yogurt with a granola on the side, will debut alongside its coveted sister brand, which has helped make Greek yogurt be the number one category in the dairy segment.

Voskos will match 10% of your donation (maximum $5K) for anyone who signs up as a Team Voskos member and donates $42.00. Register today with Team Voskos (Los Angeles) at http://www.revlonrunwalk.org.

Voskos Greek Yogurt has been recognized in awards contests presented by Self, Fitness Women’s Health, Vegetarian Times, Natural Solutions, and Cooking Light magazine. It is also a triple gold winner of the 2010 Los Angeles International Dairy Competition.

About EIF Revlon Run/Walk

The EIF Revlon Run/Walk for Women has grown into one of the nation's largest 5K fundraising events for women challenged with breast and ovarian cancer. The organization is committed to saving lives by raising awareness about the importance of early detection of breast and reproductive cancers, providing funds to advance treatment research and early detection methods, and supporting community programs that assist the millions of women and their families at risk of cancer or affected by it.

About Voskos Greek Yogurt

Award-winning for its thick, rich taste and nutritional value, Voskos Greek Yogurt is all-natural, hormone-free, gluten-free, and Kosher certified. Through Voskos’ proprietary ProStrain™ method, Voskos yields two times more protein, more probiotics, less lactose, and a thicker, creamier consistency. Voskos is the only brand to offer an organic Greek yogurt line in addition to its all-natural plain and blended flavors and never has “fruit on the bottom.” Available nationwide, retailing between $1.49 - $2.99 in stores such as Kroger, Safeway, Ralphs, Publix, Bi-Lo, Whole Foods, Sprouts, and more. For store locations, and to download a Voskos Greek Yogurt coupon, visit Voskos.com or Voskos Greek Yogurt on Facebook today.

Media Contact
Vanessa Nielsen
Sun Valley Dairy
818-504-1775 ext 113
vanessa(at)voskos(dot)com

###

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Vanessa Nielsen
Sun Valley Dairy
(818) 504-1775
Email >
Visit website

Media