United Supermarkets and Cargill Partner to Introduce Genuine Texas Beef, a new Brand of Beef Just for the Lone Star State

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Genuine Texas Beef, produced and sold exclusively by Texans for Texans, is available only in Texas at United Supermarkets, Market Street and Amigos stores.

We’re confident our quality steaks, roasts and other products will be a welcome addition to many meals and celebrations across the Lone Star State and meet the high standards Texans have for their beef.

It is said that “everything’s bigger in Texas,” and nothing is bigger than Texans’ love for their state and things that originate from it. It is this homegrown pride that provides the foundation for the new Genuine Texas Beef brand, which is available only in Texas at United Supermarkets and its Market Street and Amigos stores.

“Texans eat more beef per capita than people in any other state, and their preference is to purchase beef produced in the state, because ‘Made in Texas’ means quality, freshness and flavor to them when it comes to beef,” said Stephanie Daas, Genuine Texas Beef associate brand manager. “Cargill has had a presence in the beef business in Texas for many years, and we’re proud to tap into that strong affinity Texans hold for their state and partner with United Supermarkets to provide consumers a brand of high-quality beef all their own.”

Genuine Texas Beef is produced by Texans for Texans, with cattle raised a minimum of 100 days in the state. The Cargill plant in Plainview, Texas – one of its two in the state – is where the full line of beef products, including steaks, roasts, stew meat, fajita meat and ground beef, are produced. Cargill is the second-largest beef processor in the United States and provides beef to millions of domestic and international consumers.

“Our employees work and live in and contribute to our communities here in Texas, and we share the pride of all Texans in working hard and providing the best,” said Jim Rathke, general manager for the Cargill beef plant in Plainview, Texas. “Everyone here is honored to be involved with United Supermarkets in providing Genuine Texas Beef for the people of Texas. We’re confident our quality steaks, roasts and other products will be a welcome addition to many meals and celebrations across the Lone Star State and meet the high standards Texans have for their beef.”

Genuine Texas Beef is available at 37 United Supermarkets stores in Abilene, Wichita Falls and across west Texas, 10 Market Street United stores in West Texas and the Dallas-Fort Worth metroplex, and three Amigos United stores in Amarillo, Lubbock and Plainview. For store locations, visit http://www.unitedtexas.com/storelocator/.

“We are pleased to be a partner in the Genuine Texas Beef program,” said Scott Nettles, business director of meat-seafood for United Supermarkets, LLC. “Locally grown products are extremely important to us as a company, and because at least 40 percent of all the beef produced in the United States comes from our area, we saw Genuine Texas Beef as a great opportunity to partner with cattle feeders right in our own backyard and support our local communities in the process.”

“Cargill has an outstanding meat program, and because of the cattle they select, Genuine Texas Beef will give us a better product from a quality and selection standpoint than we were previously able to offer,” Nettles added. “Cargill also offers an extensive food safety and testing protocol, which ensures we get the best, safest product available. And, since the product is produced in Plainview – just 50 miles from our distribution center – our supply will be right around the corner.”

Shoppers can visit the meat case at a local United, Market Street or Amigos store to select from the variety of available Genuine Texas Beef cuts and find a $0.50-off coupon on select product packages. The brand website (http://www.GenuineTexasBeef.com) features a variety of recipes such as:

  •     Pepper-Crusted Bone-In Ribeye with Cilantro-Lime Relish


  •     Cowboy Kabobs with Spicy Couscous


  •     Chipotle Sliders with Fire-Roasted Ketchup


The site also provides meat preparation and cooking tips as well as details on how the people at Cargill and Genuine Texas Beef proudly support local Texas communities with hundreds of hours of volunteer service and generous financial contributions.
To further promote its Texas roots, the Genuine Texas Beef brand is a member of the GO TEXAN program, an initiative of the Texas Department of Agriculture that promotes the products, culture and communities that call Texas home. More information is available at http://www.gotexan.org.

About United Supermarkets
Now in its 94th year of operation, United Supermarkets, LLC, is a Texas-based, family-owned grocery chain with stores in 30 markets across north and west Texas. A self-distributing company with its headquarters and distribution center in Lubbock, United currently operates 50 stores under three distinct formats: United Supermarkets, Market Street United and Amigos United.

About Cargill
Cargill is an international producer and marketer of food, agricultural, financial and industrial products and services. Founded in 1865, the privately held company employs 131,000 people in 66 countries. Cargill helps customers succeed through collaboration and innovation, and is committed to applying its global knowledge and experience to help meet economic, environmental and social challenges wherever it does business. For more information, visit http://www.cargill.com.


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Mike Martin
(316) 291-2126
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Stephanie Daas
(316) 291-2153
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