IBM Analytics Technology Helps ClickSquared to Create More Effective Cross-Channel Marketing Campaigns

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ClickSquared’s Cloud Based Cross Channel Marketing Platform Uses IBM Netezza

Using IBM Netezza will enable ClickSquared’s clients in sports, entertainment, travel and hospitality, financial services, e-commerce, retail and not-for-profit industries better understand customer interests and offer more relevant products and services. For example, in the travel and hospitality industry, customers are interacting with travel brands across multiple channels, including mobile devices, to book trips and hotel rooms. Properties that employ analytics to fine tune their marketing campaigns and orchestrate well timed, relevant cross-channel dialogs will see a significant increase in the return on their marketing investments.

The performance characteristics of the IBM Netezza appliance will allow our clients to quickly perform ad hoc customer analysis—across virtually any dimension—and develop highly-targeted, relevant marketing campaigns tied to individual customer needs.

ClickSquared, a premier provider of email and cross-channel database marketing solutions, today announced it is using IBM business analytics technology to help its clients gain insights into their customers and speed the creation of new marketing campaigns.

ClickSquared’s cloud based services eliminate the need for marketing professionals to understand and manage IT resources to develop and execute marketing campaigns. The company is adopting an IBM Netezza data warehouse appliance to reduce the time it takes to capture and assemble customer information from disparate sources such as web sites, point of sale systems, and third-party databases. As a result, ClickSquared’s clients can more quickly react to changing customer behaviors and build on-the-fly marketing campaigns when specific customer groups respond positively to tailored promotional offers.

“The performance characteristics of the IBM Netezza appliance will allow our clients to quickly perform ad hoc customer analysis—across virtually any dimension—and develop highly-targeted, relevant marketing campaigns tied to individual customer needs,” said Dan Smith, senior vice president marketing at ClickSquared. “ClickSquared’s clients typically manage their full marketing databases on our cloud platform. The introduction of Netezza will bring greater flexibility and efficiencies to our clients as they evolve to more sophisticated analytic techniques and seek to better understand their customers across multiple dimensions and audience levels.”

Using IBM Netezza will enable ClickSquared’s clients in sports, entertainment, travel and hospitality, financial services, e-commerce, retail and not-for-profit industries better understand customer interests and offer more relevant products and services. For example, in the travel and hospitality industry, customers are interacting with travel brands across multiple channels, including mobile devices, to book trips and hotel rooms. Properties that employ analytics to fine tune their marketing campaigns and orchestrate well timed, relevant cross-channel dialogs will see a significant increase in the return on their marketing investments.

“Analytics is a key differentiator for marketing professionals in nearly every industry,” said Arvind Krishna, general manager, IBM Information Management. “The combination of IBM Netezza and ClickSquared’s cloud marketing technologies can help clients rapidly gather, integrate and analyze customer information to gain a competitive advantage.”

IBM Netezza data warehouse appliances are workload optimized systems based on IBM System x hardware that analyzes petabytes of detailed data significantly faster than competing data warehouse options, and at a much lower total cost of ownership. It stores, filters and processes petabytes of records within a single unit, analyzing only the relevant information for each query.

About ClickSquared, Inc.
ClickSquared is a premier provider of email and cross-channel database marketing solutions. With innovative offerings ranging from self-service email to highly automated, real-time customer engagement and loyalty programs, ClickSquared’s innovative cloud marketing platform orchestrates and delivers analytics-driven, relevant and personalized customer communications across email, direct mail, social, survey, mobile and web channels. Backed by a team of marketing, technology and vertical-industry experts that are passionate about client success, ClickSquared enables organizations of all sizes to maximize the return on their marketing investment.

ClickSquared has helped to build some of the world’s best known brands including ARAMARK Parks and Destinations, The Boston Celtics, Capital One Bank, Dr Pepper Snapple Group, Four Seasons Hotels and Resorts, Greyhound, HomeAway, Hyatt, Lenovo, Leading Hotels of the World and Sovereign Bank Santander. For more information on ClickSquared, visit the company’s web site at http://www.clicksquared.com or via the links below:
Twitter: http://www.twitter.com/clicksquared
Facebook: http://www.facebook.com/clicksquared

About IBM
For information about IBM Netezza, please visit: http://www.netezza.com.
For Information on IBM Information Management, please visit: http://www.ibm.com/software/data/information-on-demand/

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