Marketing Drive Honored for Impactful Business Contributions

Share Article

The Dannon Company Awards Marketing Drive Supplier of the Year for Marketing Goods & Services

News Image
It’s an honor to have our work acknowledged by Dannon.

Todd Engels, General Manager of Marketing Drive, is pleased to announce that Marketing Drive has been recognized as Supplier of the Year for Marketing Goods & Services by The Dannon Company for the second year in a row.

The Supplier of the Year Awards is representative of Dannon’s and Danone’s progressive thinking to reward beyond a traditional, transactional dollar-based methodology. “To be recognized by Dannon for outstanding performance two years in a row is extremely validating,” said Todd. “It’s an honor to have our work acknowledged by Dannon and I’m extremely proud of our entire Dannon team at Marketing Drive, led ably by Dean Williams, VP Account Director, and Curt Covert, VP Creative Director.”

Each year, The Dannon Company conducts annual performance reviews of its suppliers and recognizes seven (7) at their Supplier of the Year awards ceremony. Suppliers were assessed on a number of criteria including improvements in environmental sustainability, quality and safety, improvements in cost, accelerating ‘time to market’ of new or renovated products, boosts to innovation, protection of competitive advantage, and the demonstration of shared values in the relationship with Dannon and Danone.

“It is the philosophy of Danone and Dannon that the Sourcing and Supplier Development teams enhance the relationship with our business partners,” said David Lainchbury, Vice President of Sourcing and Supplier Development for The Dannon Company. Lainchbury’s team also supports Danone in Canada. “Rather than examining only cost or the transactional value of our relationships, we look at total value creation. We know that innovative solutions will come not only from within Dannon or Danone but also externally via our business partners. Through closer working relationships and by recognizing the contribution of our partners it is an ongoing evolution of the traditional purchasing function.”

“We have tremendous respect for our business partners and are grateful for the contributions they make to our success,” said Lainchbury.

About Marketing Drive
Marketing Drive ( is a leading promotional marketing agency driven to generate ideas that create BRAND demand with consumers, shoppers, and retailers – the vital difference in today’s increasingly commoditized marketplace. Marketing Drive is proud to partner with such notable clients as: The Dannon Company; Novartis Consumer Health; Pernod Ricard; Procter & Gamble; ExxonMobil; Welch’s; Dunkin’ Donuts and Philips. Specialties include: Consumer Promotion, Shopper Marketing. Marketing Drive is a member of RiverNorth.

About RiverNorth
RiverNorth ( breaks the “holding company model.” It is not a financial or bureaucracy-driven organization, rather at its heart beats the spirit of entrepreneurialism. RiverNorth is a privately-held network of complementary agencies, each rich in expertise and ability within their respective marketing disciplines. While specialists in their industries, all RiverNorth agencies share the same values: passionate, bold, determined, inventive, and entrepreneurial.

Marketing Drive (, Legacy Marketing Partners ( and Premium Surge Promotions ( form the nucleus of this specialist, collaborative and ever-expanding Group. Individually brilliant, collectively outstanding, RiverNorth agencies are changing the way brands go to market and how consumers shop.

About The Dannon Company
The Dannon Company is America's founding national yogurt company and continually leverages its expertise to develop and market innovative cultured fresh dairy products in the United States. Headquartered in White Plains, NY, Dannon has plants in Minster, OH, Fort Worth, TX, and West Jordan, UT and produces approximately 100 different types of flavors, styles and sizes of cultured fresh dairy products. Dannon is a subsidiary of Danone, one of the world's leading producers of packaged foods and beverages, and Dannon is the top-selling brand of yogurt products worldwide, sold under the names Dannon and Danone.

With a strong commitment to high-quality, wholesome, nutritious and innovative products, The Dannon Company is committed to encouraging people to eat a balanced diet and live a healthy lifestyle. In 2010, for the tenth year in a row, Danone was listed on the Dow Jones Sustainability Index, a worldwide reference for socially responsible businesses. Danone is a recognized leader for its contributions to nutrition and health and was ranked best in class in a 2008 JPMorgan & Insight Investment study about the response of the world's largest food companies to obesity and health-related concerns. This commitment is also illustrated through The Dannon Company's support of the Dannon Institute, an independent, non-profit foundation dedicated to promoting research, education, and communication about the links between nutrition, diet and health. For more information, please visit


Share article on social media or email:

View article via:

Pdf Print

Contact Author

Gretchen Mullin
Marketing Drive, LLC
Email >
Visit website