Kabam Unleashes Global Warfare on the Emerging World of Massively Multiplayer Social Gaming

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Leading Social Developer Uses MMO Fundamentals to Design the First Facebook Game Based on Modern Military Warfare

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Kabam™, a leading developer of massively multiplayer social games (MMSGs) including Kingdoms of Camelot®, IGN Reader’s Choice Facebook Game of 2010, Glory of Rome™ and Dragons of Atlantis™, today announced the beta release of Global Warfare™, a new strategy MMSG for Facebook. Set in a near future torn apart by warring city-states, Global Warfare features deep gameplay in a highly social setting and is the first MMSG to bring a modern military warfare theme to social networks.

Global Warfare places players in a world of geopolitical chaos where formal governments have been dissolved in favor of a new world order of warring city-states. Player alliances are the glue that binds together city-states with common interests, whether for peace or all-out war. In the game, powerful generals vie for control as they compete for territory and strategic resources such as titanium, gather artifact sets for crafting new items, and band together into strong alliances.

“With Global Warfare, Kabam continues to push the evolution of MMSGs by incorporating strong MMO design principles into the game,” said Andrew Sheppard, Chief Product Officer, Kabam. “Engine enhancements, new gameplay elements such as crafting and strategic resources, and new combat dynamics combine to create a play experience that is both streamlined and deep.”

Unlike casual social games designed for short bursts of play alternating with out-of-game sharing requests, Global Warfare offers deeper, more strategic, engaging and extended gameplay. Synchronous gameplay allows players to interact with each other and the game world in real time. Players can use chat to synchronize waves of infantry, tank, and air force attacks to hit an enemy city at once or coordinate resource allocation with their alliance.

“Our team was inspired to new heights by Global Warfare’s modern military setting, which was a top theme request from players,” said Bryan Bennett, General Manager of Kabam. “To bring players out of their cities to fight, we created points of conflict by adding limited quantities of strategic resources such as diamonds and titanium. To make the combat more strategic and fair, we created a new combat system with ‘paper-rock-scissors’ troop effectiveness. To top it off, we gave players MMO-style crafting with the ability to farm non-player territories for artifacts used to craft goods for intelligence, resources, and combat.”

Additional key features and advancements in Global Warfare include:

  •     Balanced combat system, featuring dozens of offensive and defensive military units, each with unique strengths and weaknesses. This allows players to focus their attacks strategically for maximum damage, with no single unit dominating every situation.
  •     Strategic Resources: The competition for resources and power creates an atmosphere of competitive action as well as social interaction as thousands of players battle with and against each other in real time.
  •     In-game missions guide gamers forward and provide a reward system as they level up, continually unlocking new powers and abilities for global domination.

Taken together, the game’s features create a new level of MMSG depth, engagement and complexity. In combination with a game world of military warfare designed to appeal to core gamers, they give Global Warfare the potential to open a new category of MMO-style modern military social gaming.

For more information on Kabam, visit our official site at http://www.kabam.com, and also our Facebook page at http://www.facebook.com/kabam.

About Kabam
Kabam is leading the next wave in social gaming by developing and publishing massively multiplayer social games (MMSGs). The company’s studios focus on combining the best elements of traditional and social gaming to appeal to a growing audience of gamers looking for deeper, more engaging social games. The first wave of Kabam’s new games for Facebook and leading media sites, including IGN Reader’s Choice Facebook Game of 2010 Kingdoms of Camelot, have been widely recognized for their depth of play and social interaction. Founded in 2006, Kabam has offices in San Francisco and Redwood City, Calif., Beijing, China and Luxembourg. More information about Kabam can be found at http://www.kabam.com.

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Supporting assets are available for download at the following address:
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Password: Play4Real!

Contact:
Anne Marie Stein / Brian Alexander
ONE PR Studio (for Kabam)
510-893-3271
annemarie(at)oneprstudio(dot)com / brian(at)oneprstudio(dot)com

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ANNE MARIE STEIN
ONE PR STUDIO
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