San Francisco, CA (PRWEB) May 06, 2011
SupersonicAds, a leading provider of virtual currency monetization solutions, today announced that BrandConnect™ will be a part of an initial test to enable people to earn Facebook Credits by viewing targeted sponsored videos.
BrandConnect is a cost-per-engagement (CPE) virtual currency monetization solution. As Facebook builds out its Credits ecosystem, BrandConnect gives Facebook game publishers an additional resource to monetize their games.
During the test, people will be able watch sponsored videos, through the BrandConnect platform within select games on Facebook’s site. People will earn credits for each targeted brand video they view. Brands will compensate publishers based on cost-per-engage (CPE), rather than cost-per-impression (CPM); a method of measurement and distribution for branded campaigns.
“People can earn Facebook Credits by interacting with high-quality content from leading brands like Hasbro, Vodafone, Kellogg’s, Sony Pictures, Disney and Citroen among others. Because there is no registration or sign-up, this is an optimal way for publishers to monetize their games within Facebook. With BrandConnect, brands can create meaningful engagements with their target audiences during a positive and rewarding experience,” says Gil Shoham, CEO of SupersonicAds
“We see CPE video in social games as an important part of today’s media mix and working with SupersonicAds enabled us to achieve mass reach across Europe....” said Tim Connew, Vodafone Account Director at OMD International, a leading media agency in London.
SupersonicAds is the international leader in virtual currency monetization for online games, virtual worlds and social networks. The company's customizable, plug and play payment platform gives consumers the opportunity to earn virtual currency for free by completing targeted offers, watching video branded ads, and engaging with leading brands.
The platform provides complete transparency into every user, transaction and offer and visibility into the offer inventory. With the widest offer coverage in over 200 countries in Europe, Asia and Latin America, the company helps publishers achieve the industry's highest effective CPEs and CPMs. The company is headquartered in London, UK, with satellite offices in the US and Israel.
Facebook® is a registered trademark of Facebook Inc.