Branding Expert Susan White Joins Digital Agency Pomegranate as New Advisory Partner

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Pomegranate (aka POM8) (http://www.pom8.com), a digital agency and creative talent network, announced today that retail and consumer products branding expert, Susan White, will join their board as an Advising Partner . With over 25 years of experience, Susan has become a visionary in her field working with noted brands as Wolfgang Puck, Calvin Klein, American Express and the Rolling Stones.

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“Susan is a tremendous asset to bring on board as her experience and work ethic speaks towards the POM8 mission and creative forward thinking,” says Grant Powell, CEO of POM8.

Pomegranate (aka POM8) (http://www.pom8.com), a digital agency and creative talent network, announced today that retail and consumer products branding expert, Susan White, will join their board as an Advising Partner . With over 25 years of experience, Susan has become a visionary in her field working with noted brands as Wolfgang Puck, Calvin Klein, American Express and the Rolling Stones. In her role at POM8, White will advise on development and creative work with large and start up branding clients. White will join the ranks of advertising and marketing expert Mark Bilfield who accepted a position on the advisory board earlier this year.

White serves as founder of the brand consulting agency, Whitespeed, which grew to boast a client list of household names such as American Express, GM, Honda, Lexus, Tastybaby, NBC, ABC, The Gap, Microsoft, 20th Century Fox, Charles Schwab, Calvin Klein, Wells Fargo Bank, King World, The Rolling Stones, Ian Schragger Hotels, National Geographic, Charlotte Russe, William Rast for Justin Timberlake, People’s Liberation, Rock & Republic, Scanty Clothing, Wolfgang Puck and her personal intellectual property, Dylan and Cole Sprouse of Disney’s “The Suite Life of Zack and Cody”.

Prior to, White served as Executive Vice President of Worldwide Marketing, Advertising and Retail Development for Calvin Klein Jeans/Underwear where she organized, developed and marketed programs that helped grow the company’s revenues from $65 million to $450 million in 18 months. Later Susan served as President of DKNY Jeans heading up initiatives in international advertising strategies and execution abroad.

“POM8 is on the pulse of digital marketing and branding and I am excited to be a part of their advisory board and take part in the innovative projects they have coming up for 2011,” says Susan White. “I’m pleased that the company felt my vision and insight would prove to be a valuable asset to their management team given my extensive background in the industry.”

POM8 is a digital agency and creative talent network that launched in 2008. The company’s ideology is one uniquely focused around cultivating creative talent internally and maintaining a client-servicing benchmark of personalized service with attention to detail from an experienced team, with the added benefits of numerous strategic partners that encompass brand creation and development, digital, advertising, marketing, branded entertainment, packaging and retail development. The award-winning design team is an industry leader in strategic creativity; focusing on creating and seeding ideas® that go beyond traditional thinking to turn content into true business propositions.

Since opening the doors they have garnered an impressive roster of clients, including Google, Bosch, Hewlett-Packard, U2, Alicia Keys, Kraft, Toyota, Nestle, Verizon, Warner Bros, Electronic Arts, Tasty Brand Organic Foods, William Rast by Justin Timberlake, Wolfgang Puck and WildTangent to name a few.

“Susan is a tremendous asset to bring on board as her experience and work ethic speaks towards the POM8 mission and creative forward thinking,” says Grant Powell, CEO of POM8. “As we continue to grow at a rapid pace, we are continuously seeking innovative executives who can prove to be worthwhile in moving us in the right direction.”

About Pomegranate
Pomegranate is a digital marketing and creative agency structured to function as dynamically as our clients require. Pomegranate’s mission is to organize the world’s best creative talent, and make it available to clients in a scalable, collaborative form.

Pomegranate delivers innovative and mission-critical solutions for clients’ needs through a vast and one-of-a-kind “cloud” network of talent.

Pomegranate is headquartered in New York with offices and satellite teams around the world

“Pomegranate is reshaping the way brands engage and respond to their audience by working and adapting in real-time to help you get the most out of your creative and marketing budgets.”

http://www.pom8.com

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Aileen Brody
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