Hong Kong (PRWEB) May 03, 2011
Ozura World, a major entertainment media company has partnered with Tatto Media, a leading mobile performance advertising network to adopt the Tatto Platform for smartphone mobile advertising.
Ozura World’s resolve to enter into a partnership with Tatto Media was driven by the actuality that Tatto Media's development of next generation advertising platforms is revolutionizing the mobile advertising industry. Banking on Tatto Media’s proprietary ad serving technologies, Ozura World aims to extend mobile advertising into its mobile social network properties, especially in emerging markets such as Indonesia, Mexico and Brazil.
“This collaboration would create synergy for both Ozura World and Tatto Media via cross-platform marketing and technological integration” said Mike Pearse, Group CEO of Ozura World. “With the combined clout of the world’s largest mobile social network and a mobile performance advertising network that is riding on the booming mobile advertising growth in emerging markets, we are confident to achieve the target of USD$500 million in advertising sales within the next 2 years”.
Tatto Media’s cutting edge technology already has a dominant position and a proven track record in matured markets like North America and Europe. Mike Pearse, Group CEO of Ozura World affirms this assertion when he commented that "Tatto Media global performance marketing platform was ranked 36 in terms of sites with the most traffic by Comscore, with over 70 million active users per month from USA alone". By partnering with Tatto Media, Ozura World is striving to replicate this success in the emerging markets in Asia to attain a significant boost in mobile advertising revenue.
The combination of Ozura World and Tatto Media would assist the mobile social network to surpassing the 270 million mark in terms of the total number of unique global users, just behind global player Facebook at 500 million users and Tencent, with 400 million users in China.
About Ozura World Ltd.
Ozura World is a leading entertainment media company specialized in mobile social network, mobile applications and wireless entertainment. The company distributes software and applications for mobile Internet devices such as cell phones, smart phones, wireless entertainment devices and tablets. Major markets across Asia include Indonesia, Malaysia, Singapore, Vietnam and Philippines. Ozura World has representative offices in 8 countries around the world.
About Tatto Media
Tatto Media was founded in 2005 in Boston, Massachusetts. Over the past six years, the company has applied its expertise in performance advertising to mobile. Tatto Media's development of next generation advertising platforms is revolutionizing the mobile advertising industry. Since its conception, Tatto Media has been focused on generating real value - simultaneously producing results for advertisers and publishers alike. This balance of advertiser and publisher success is core to the Company's proprietary ad serving technologies. Tatto Media's results-oriented ad serving technology is built for results-oriented advertisers and publishers.