Ozura World is thrilled to partner with Tatto Media, as this opens up tremendous opportunity for both parties to bank on each other’s strengths and get the most out of this collaboration
Hong Kong (PRWEB) May 04, 2011
American mobile performance advertising network powerhouse Tatto Media has announced a deal to extend its platform across Hong Kong-based Ozura World's mobile community in Asia.
With a user base totaling to more than 270 million global users, the agreement will move the ranking of the two combined companies to the third spot in terms of the number of total unique global users, just behind global player Facebook at 500 million users and Tencent, with 400 million users in China.
The deal follows on from Ozura World’s acquisition of Tatto Media in April 2011. Tatto Media is a major mobile performance-advertising network based in America while Ozura World has a huge yet burgeoning mobile community in emerging countries. The deal struck between both parties is aimed at extending their networks for mutual benefit.
"Tatto Media is rapidly advancing its expansion overseas," said Lin Miao, CEO of Tatto Media. “This business partnership enables Tatto Media to capitalize on Ozura World’s strong local footprint in the Asian markets and its ability to monetize the mobile Internet traffic of emerging markets”, he added. "Today's announcement changes the face of mobile social networking throughout Asia, as the millions of mobile users in emerging markets are now within reach," he added.
The alliance between both companies will help Tatto Media expand beyond the borders of matured markets like North America and Europe, while Hong Kong-based Ozura World, which is big in Asia and emerging countries, will get access to users in more developed markets. Both companies will thus be able to rapidly expand their mobile platform strategies, where they target regions where mobile phones are more frequently used and have more significance than computers.
“Ozura World is thrilled to partner with Tatto Media, as this opens up tremendous opportunity for both parties to bank on each other’s strengths and get the most out of this collaboration,” said Mike Pearse, Group CEO of Ozura World.
About Ozura World Ltd.
Ozura World is a leading entertainment media company specialized in mobile social network, mobile applications and wireless entertainment. The company distributes software and applications for mobile Internet devices such as cell phones, smart phones, wireless entertainment devices and tablets. Major markets across Asia include Indonesia, Malaysia, Singapore, Vietnam and Philippines. Ozura World has representative offices in 8 countries around the world.
About Tatto Media
Tatto Media was founded in 2005 in Boston, Massachusetts. Over the past six years, the company has applied its expertise in performance advertising to mobile. Tatto Media's development of next generation advertising platforms is revolutionizing the mobile advertising industry. Since its conception, Tatto Media has been focused on generating real value - simultaneously producing results for advertisers and publishers alike. This balance of advertiser and publisher success is core to the Company's proprietary ad serving technologies. Tatto Media's results-oriented ad serving technology is built for results-oriented advertisers and publishers.