Azadea Group Enters a Multi Year Franchise Agreement with Calzedonia Group

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Azadea Group and Calzedonia Group enter a multi year agreement to open stores in the Middle East and North Africa to develop Initimissimi, Tezenis and Calzedonia Brands within the region.

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Azadea Group announced it has entered into a multi-year franchise agreement with The Calzedonia Group to launch the 3 brands owned by the latter: Intimissimi, Calzedonia and Tezenis in the Middle East and North Africa. To date, Calzedonia Group boasts 2,750 stores spread in the heart of the world’s main cities such as Milan, Rome, London, Moscow, Barcelona, Prague and Lisbon.

"We are excited to develop the Calzedonia Brands in MENA," stated Said Daher, Chief Executive Officer of Azadea Group. "We are confident that the new stores will bring the consumer in the Middle East an array of products that are both trendy and affordable.”

Italian based The Calzedonia Group has been manufacturing and distributing items of leg wear, beachwear and underwear under the Calzedonia, Intimissimi and Tezenis brands since 1987. The success of the Calzedonia Group stems from the large range of offerings, the particular attention paid to trends and the attractive quality-price ratio.

Based in Beirut, Lebanon, Azadea Group has been managing franchised brands for more than 25 years in the Middle East & North Africa. The Group operates more than 35 international brand names with more than 370 stores spread over 11 markets including United Arab Emirates, Saudi Arabia, Egypt, Kuwait, Iraq, Qatar, Oman, Bahrain, Jordan and Lebanon.

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Mona Labban
Azadea Group
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