Hugo S. Subotovsky AIA Architects LLC Celebrates 40th Anniversary, Adopts New Name: Aufgang Subotovsky Architecture and Planning

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New Name Is Effective May, 2011

Our goal was to rebrand the organization while maintaining our core values and identity.

Hugo S. Subotovsky AIA Architects is proud to announce that this year marks their 40th anniversary.

“Over the past 40 years our diverse practice has grown by leaps and bounds and we are proud to say that we can now service and consult our clients in varying facets of Architecture including Planning. Our extensive experience with large urban scale projects and land use processes has helped to inform our building design skills so that we can be even more efficient with space and sensitive to the needs of the neighborhoods where we live and work” Ariel Aufgang AIA, Principal said.

They are further punctuating this momentous year by rebranding the company as a sign of continued growth.

“Our goal was to rebrand the organization while maintaining our core values and identity,” said Hugo S. Subotovsky AIA, Principal. “We believe this new name will communicate our growing breadth of experience and our commitment to adding value to our client’s projects with a focus on good design and sustainability.”

While the company was founded in 1971, the current name was adopted in 1999 when Subotovsky’s partner, Jacques Gerstenfeld retired. Now for the second time in its 40 year history the company has two name partners.

Aufgang Subotovsky Architecture & Planning is a diverse Architectural practice serving their clients with expert feasibility and land use consultation, design services and construction administration, please visit


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Ariel Aufgang, AIA
Aufgang Subotovsky Architecture & Planning
(212) 242-5321
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