Cutting Edge takes seriously its opportunity to help protect the interests of the consumer; its business partners recognize this and share the Company’s perspective on the importance of compliance.
Elizabethtown, PA (PRWEB) May 04, 2011
Cutting Edge Media, Inc. (http://www.cuttingedgemedia.com), a leading performance-based marketing services firm, has implemented a number of new compliance and best practices over the last year and reaffirmed its commitment to responsible marketing practices.
Cutting Edge Media has a 20 year history of providing quality services to its advertisers, publishers, and other partners. The Company earns the trust of its partners everyday based on its people, their knowledge of the market and regulatory environment, and their ability to deliver solid results. Of equal importance to the Company’s long history and proven track record is its long-term focus and commitment to responsible marketing practices. The Company has significant growth plans for its next 20 years and expects to accomplish its goals by furthering the best interests of all parties, from its advertisers and publishers to the end consumer.
Cutting Edge issued new compliance guidelines in the spring of 2010. The implementation of these guidelines and related documentation (along with the use of several third party services) has resulted in a more rigorous screening process that requires its prospective partners to carefully consider their content and substantiate their advertising claims. The requirements can be significant and they can change as the market and regulatory environment continue to evolve. If you have run into these issues, your patience and continued commitment to responsible marketing are appreciated. The Company strives to make the process as easy and efficient as possible, but it is not for everyone. Cutting Edge takes seriously its opportunity to help protect the interests of the consumer; its business partners recognize this and share the Company’s perspective on the importance of compliance.
Cutting Edge is confident in the values and processes that it has established, but will continue to seek out industry best practices and closely follow the guidance of the FTC and other regulators. Cutting Edge is committed to performance-based marketing and long-term success. If you are as well, the Company thanks you for your business or welcomes your inquiry about opportunities to work together.
About Cutting Edge Media, Inc.
Founded in 1991, Cutting Edge Media (http://www.cuttingedgemedia.com) is a results-driven marketing solutions business providing affiliate marketing, list management, email marketing, lead generation, data management, an offer management platform, and a range of related services. Its businesses include affiliate network Cutting Edge Offers (formerly known as TheBizOppNetwork) and Home Business Connection magazine.
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