Multicultural Marketing Moves into Mainstream as Geoscape Adds Senior Executives Industry Veterans Join Management Team to Drive Business Strategy and Marketing

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Geoscape, a leading provider of software and data for multicultural marketing, significantly expanded its executive team by adding two key industry veterans.

Geoscape, a leading provider of software and data for multicultural marketing, significantly expanded its executive team by adding two key industry veterans to drive its business strategy and marketing teams. Geoscape provides powerful market intelligence software and data used to drive communications planning, brand strategy and product distribution for businesses wishing to tap into culturally diverse markets. The move to add key industry veterans points toward continued market momentum and increased recognition that companies need to adapt to the shift toward a more multicultural economy.

Doug Diem, Vice President of Business Intelligence comes to Geoscape from Nielsen Claritas where he was responsible for sales, client service, partnerships, marketing, product management, and the custom analytics group practice along with business strategy for key vertical markets, including retail, restaurant and real estate. Doug will focus on business strategies, sales and client services for the retail and real estate practice at Geoscape, bringing key skills in helping clients garner the greatest value from demographic, ethnic and geographic data resources.

Thomas Verna, Vice President of Marketing brings over twenty years of high-technology marketing expertise to Geoscape. His recent efforts have resulted in double-digit revenue growth for knowledge-management and customer-experience vendors, InQuira and KANA Software. At InQuira, Verna initiated lead generation and corporate marketing programs that drove more than 40% annual growth rates.
“We’re very pleased to have attracted the best talent in these key areas for growing the business at Geoscape,” said Cesar M Melgoza, Founder and CEO. “We continue to see increased interest in solutions that can build actionable intelligence for businesses that serve an increasingly diverse American and international marketplace.”

About Geoscape:
Geoscape serves its clients by providing business strategy, analytics, research, databases and automated intelligence systems. The online Geoscape Intelligence System (GIS), the DirecTarget® database enrichment system and a variety of geo-demographic, consumer, business and media databases enable actionable insights that lead our clients to gain significant business advantages in serving an increasingly diverse American marketplace. Geoscape is a privately held company owned by NMS Capital and César M Melgoza, Founder & CEO, and is headquartered in Miami. http://www.geoscape.com

Press Contact:
David Radoff, (415) 760-6336, dradoff(at)geoscape(dot)com

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David Radoff
Latin Force Group
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