CPI Card Group Signs Reseller Agreement with DeviceFidelity to Commercialize Mobile Payments

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Featuring In2Pay microSD technology for NFC based payments

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"CPI is an active player in the mobile venture and we’re offering our customers a certified industrial solution that is really appealing."

CPI Card Group (CPI), a global leader in financial and commercial card production and related services, announced today that the company has expanded its relationship with DeviceFidelity, Inc. by becoming an official certified reseller of the DeviceFidelity In2Pay solution. This expert partnership will allow CPI to offer the In2Pay microSD technology to financial institutions, mobile carriers, transit agencies, access providers and other closed loop payment organizations. Over the last 12 months, CPI and DeviceFidelity have partnered together with several major financial institutions and currently have multiple mobile contactless payments programs in the works.

“Within CPI’s strategy for mobile, the reseller agreement with DeviceFidelity is a major step,” said Benoit Guez, Director of Smart Card & New Technology. “CPI is an active player in the mobile venture and we’re offering our customers a certified industrial solution that is really appealing. It gives the payment organizations the option to get into the NFC world with a simple business model where they keep the control. We have developed the capability to deliver a ready-to-use product and are prepared for the large deployments.”

Both DeviceFidelity and CPI have been involved in all microSD based pilots throughout North America, with CPI acting as the card maker and in some cases, the personalization bureau. CPI won an innovation award at the Cardware Conference for providing the DeviceFidelity microSD personalized with LIVE prepaid accounts to guests in a special hospitality area during the 2010 Winter Olympics in Canada. The immensely successful pilots with the DeviceFidelity microSD solution in the U.S. are transforming how the current ecosystem views NFC microSD solutions, and gives credence to the commercial and long term viability of such a solution, given the involvement of the banks, payment networks and trusted partners such as CPI.

DeviceFidelity is heading the development of the product and associated software while CPI is responsible for the pre-personalization, personalization, packaging, fulfillment, promotion and distribution to the market. The DeviceFidelity In2Pay solution is the world’s only mobile payment solution that includes the patented In2Pay Personalization Package designed to allow mass-market issuance of the solution using current bank issuing processes and leveraging certified secure personalization facilities such as the ones offered by CPI.

“DeviceFidelity has been spearheading the availability of NFC enabled payment devices, while partnering with premier organizations such as CPI that have the trust of the financial and payments ecosystem,” said Amitaabh Malhotra, Chief Operating Officer, DeviceFidelity, Inc. “Through this reseller agreement with CPI, issuers now have mass market volume access to the In2Pay microSD solution and can rapidly deploy mobile payments on a commercial scale, while leveraging EMV grade security, and normal bank compatible distribution channels, personalization and branding services. Over the last year, our strategic partnership with CPI has supported multiple successful bank pilots in the US, and our enhanced relationship is critical to the roll out of commercial programs this year”

About CPI Card Group
CPI, a global leader in financial, commercial and identification card production and related services, offers a single source for plastic cards and other form factors, from foil cards and holograms to translucent and smart cards, and personalization and fulfillment services. CPI offers the largest production capacity in North America. CPI's production sites include Denver, Colorado; Fort Wayne, Indiana; Las Vegas, Nevada; Colchester, England; Liverpool, England; and Toronto, Canada. CPI's plants in Colorado, Nevada, and Liverpool are ISO 9001 certified. For more information, visit http://www.cpicardgroup.com.

About DeviceFidelity
DeviceFidelity, Inc. develops plug-and-play technologies that empower a variety of institutions to deploy their services and applications on millions of mobile phones worldwide. Its patent- pending In2Pay™ microSD and In2Pay™ iCaisse solution transforms popular mobile phones into an interactive contactless transaction device. Committed to bringing contactless innovation to the mobile phone, the company has numerous patents pending in both U.S. and international patent offices. DeviceFidelity is a private corporation with headquarters in Richardson, Texas and offices in San Mateo, California, New York and London. For more information, visit http://www.devicefidelity.com.

DeviceFidelity Contact:
Stephanie Fulqui


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