Saugatuck Launches New Cloud-focused Subscription Research Service

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Cloud Leadership Strategies targets the planning and execution needs of senior business and IT leaders

In response to growing market demand, Saugatuck Technology today announced the expansion of its highly successful Continuous Research Services (CRS) family of subscription research and advisory services with the launch of a new Cloud-focused offering entitled Cloud Leadership Strategies (CRS-CLS).

Targeted to the specific needs of business and IT leaders responsible for strategy, planning and management of Cloud initiatives, CRS-CLS provides unbiased analysis, guidance, and actionable insight to help them harvest the economic value of the Cloud. Saugatuck CRS-CLS delivers this in two ways:

  • Cloud IT: Cloud is changing the face and foundations of IT faster than most organizations can adapt. Saugatuck CRS-CLS provides insight, analysis, and guidance for IT executives, strategists, architects and planners regarding where Cloud is driving IT, how this changes IT cost and budgeting, and how this enables opportunities to improve the value of IT organizations to business.
  • Cloud Business: Cloud is enabling and delivering an unprecedented array of new business types, and new ways of doing business. Saugatuck CRS-CLS guides business and IT executives and strategists through the emerging tangle of Cloud-enabled business and process optimization, market and business transformation, planning and budgeting, and the development of new customer-facing Cloud-enabled business services.

Saugatuck launched its initial subscription research and advisory service, called CRS-Base, in 2006. Since then it has enjoyed great success, such that it is now the firm’s largest line of business – as well as a key contributor of IP to many of the firm’s ongoing strategy consulting engagements. Throughout this period, Saugatuck has been an innovator and leader in Cloud research, with CRS-Base providing insights and guidance that focus on the most important industry trends, "white-space" opportunities and disruptive market forces driving change in business computing. This has included a focus on Software-as-a-Service (SaaS), Cloud Infrastructure, Social Computing, Advanced Analytics and Mobility – among other key trends and technologies reshaping enterprise IT strategies and services.

CRS-CLS builds on this foundation, going beyond these key themes to provide actionable insight and practical advice concerning helping business and IT leaders to reduce costs and risk (business and IT), improving operational / management effectiveness, and to avoid the myriad pitfalls and mistakes associated with moving to the Cloud.

All of these themes are central to Saugatuck’s upcoming invitation-only executive conference entitled the Cloud Business Summit, to be held on May 10th at the Westin Times Square in New York City.

“We are very excited about the launch of our newest subscription research service – Cloud Leadership Strategies,” shared Bill McNee, Saugatuck’s found and CEO. “While we will continue to provide a top-notch strategy consulting service to our clients, we are clearly setting our sights on growing our subscription research business – given the heritage of the team that we have assembled, and the great business model attributes that a successful subscription research and advisory business can support.”

“Cloud is just starting to enable significant transformation of all aspects of the enterprise, and it’s too easy to make simple but costly, even strategic, mistakes by misunderstanding, misapplying or mismanaging Cloud services and providers,” added Saugatuck SVP and Head of Research, Bruce Guptill. “CRS-CLS is there to help develop and improve the business and leadership that is required to avoid the big mistakes and enable the big possibilities for business and IT.”

About Saugatuck Technology
Saugatuck Technology, Inc. provides subscription research and management consulting services focused on the key market trends and disruptive technologies driving change in enterprise IT, including Software-as-a-Service (SaaS), Cloud Infrastructure, Social Computing, Mobility and Advanced Analytics, among others. Founded in 1999, Saugatuck is headquartered in Westport, CT, with offices in Falmouth, MA, Santa Clara, CA and in Frankfurt, Germany. For more information, please visit or call +1.203.454.3900.

To request a briefing with our analysts, contact:chris.macgregor(at)saugatucktechnology(dot)com

To find out more about Saugatuck’s subscription research and advisory services, go to:

To learn more about Saugatuck's upcoming Cloud Business Summit conference, a unique 1-day invitation-only event to be held May 10th, 2011 in New York City, go to:


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Chris MacGregor