‘Their Eyes Were Dry’ Cinematic Event Celebrates the Courage of Children at "An Evening Of Reflection And Song” on May 9

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NCM Fathom and Machine Management Bring to Light the Innocent Victims of Terrorism in 250 Select Theaters Nationwide

Brother and Sister Caught in the Crossfire

"Children are born innocent. No matter the religion, culture, or background, children should never be the target,” reflects Director Brandon Assanti.

The compelling and powerful documentary “Their Eyes Were Dry” will be part of a special in-theater event that celebrates the lives and courage of heroic children as their innocence is held hostage by terrorists. An Evening of Reflection and Song featuring ‘Their Eyes Were Dry’ on Monday, May 9 at 7:00 p.m. local time will also feature a mini-concert by “The Cantor’s Assembly” commemorating Israel’s Independence Day and the 37th anniversary of the Ma’alot Massacre. http://www.TheirEyesWereDry.com. Director Brandon Assanti is available for interviews.

Presented by NCM Fathom and The Machine Management, in association with the Consulate General of Israel, StandWithUs, and Jewish Life Television, An Evening of Reflection and Song featuring ‘Their Eyes Were Dry’ Fathom Event will be broadcast to 250 movie theaters nationwide through NCM’s exclusive Digital Broadcast Network. Tickets are available at participating box offices and online at http://www.fathomevents.com/originals/event/theireyesweredry.aspx, which also includes theater locations and prices .

Shot on location in Israel, “Their Eyes Were Dry” is directed by Brandon Assanti and brings to light The Ma'alot massacre, a historic event that took place on May15, 1974. The documentary offers a moving historical experience The film details the heart-wrenching story of the 1974 Ma’alot Massacre in Israel when 105 students were held hostage by Palestinian terrorists dressed as Israeli soldiers who infiltrated the Lebanese border and stormed into an Israeli elementary school in Ma’alot and it commemorates the lives and courage of these young people.

Filmmaker Brandon Assanti, now 24, grew up hearing stories of the young victims of the Ma’alot Massacre. At 19 years old, Brandon met with Ma’alot Mayor Shlomo Bohbot. During their discussions of this incident, Brandon decided to take the responsibility upon himself to give those silenced children a voice. Brandon spent time filming all across Israel in order to gather the necessary footage for his documentary.

"Children are born innocent. No matter the religion, culture, or background, children should never be the target,” reflects Director Brandon Assanti. “The driving force for this project has been the constant awareness that even today, children globally are being caught in a crossfire."

As a key part of the event, the mini-concert will showcase several of the nation’s top Cantors included in the recent showing of “100 Voices: A Journey Home:” Hazzan Alberto Mizrahi, Hazzan Jacob Mendelson, Hazzan David Propis, Hazzan Nathan Lam, Hazzan Faith Steinsnyder, and Hazzan Rebecca Carmi. From the creative team of Danny Gold and Matthew Asner who directed and produced "100 Voices: A Journey Home,” Israel was built on the sacrifices of soldiers and civilian victims of terror. So this is about reflection and song.”

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