Net Atlantic StrongForms Help Email Marketers Improve Subscriber Engagement

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Subscribers can manage their own subscription, preference and recurrence settings using Net Atlantic’s new StrongForms Portfolio.

StrongForms helps email senders grow their lists, increase their reach, and gather subscriber preferences.

Email marketing service provider Net Atlantic, Inc. today announced that it has enhanced its StrongMail On-Demand Edition with its StrongForms Portfolio. StrongForms is a portfolio of three new subscriber engagement forms to help its customers grow their email lists and manage their own subscription, preference and recurrence settings.

The StrongForms Portfolio includes three offerings: StrongForm Create lets subscribers join a list by uploading their email address, name and other information; StrongForm Update lets existing subscribers update their mailing data and preferences; and StrongForm Repeat lets subscribers update their mailing recurrence preferences. Email senders can use this detailed subscriber preference data to profile their subscriber lists by interest, gender, and several other demographic and behavioral data.

“We've created these useful subscription forms for email marketers to place on their websites to help them grow their lists, increase their reach, and gather subscriber preferences,” said William Reich, President of Net Atlantic. “When senders know their subscribers’ interests, they can create better target segments, encourage subscriber retention, and reduce unsubscribes and bounces.”

Net Atlantic's product support specialists create a StrongForm that is hosted on a client company's website. The form uploads subscribers' information directly to an existing internal data source list in their StrongMail On-Demand Edition account, and redirects the subscriber to a confirmation page that thanks them for joining. Net Atlantic can also develop custom confirmation pages.

“Newsletter subscribers want to have more control over their email inbox,” Reich added. “StrongForms let them choose which emails they want to receive and how often.”

Customers can choose from Net Atlantic's StrongForms Portfolio or purchase custom form development. Custom StrongForms may include additional fields, Captcha validation, and detailed mailing frequency settings. Email senders can use this custom data to set dynamic target segments to closely track changes to subscriber information in real time.


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