Blekko To Power Topix Search

Share Article

Human Curated Slashtags Enhance Local News Search Experience

Blekko, the new search engine that is using human curation to eliminate spam from search results, today announced it will power the search capability of Topix, the Web’s largest platform for local influence, marking an unprecedented partnership for a search engine not yet six months old.

Blekko will now power Topix search on more than 360,000 edited news pages consisting of content from more than 50,000 sources that include newspapers, blogs, radio and TV stations, government, magazines and corporate information sites. Topix is one of the largest news aggregator sites with over seven million monthly unique visitors and is rated 206, according to ComScore. Additionally, over one million searches are conducted by Topix users per month.

“It is rather unprecedented for a search start up to be able to power search on a site of scope and scale as Topix,” said Rich Skrenta, CEO of blekko. “We have a long history of collaboration and camaraderie with the Topix team so it’s a thrill to be working together again in bringing a new search experience to Topix users.”

Slashtags -- the magic behind blekko’s search -- are curated sets of web sites organized around a particular topic as broad as health, money, and autos, and as narrow as gluten-free, college football, and the Grateful Dead. Since launching in November, blekko users have created more than 110,000 slashtags, indicating that the search market is thirsty for innovation.

“We truly believe that curated search is the future of the Web and we’re proud to bring that experience directly to Topix pages and directly to our users,” Topix CEO Chris Tolles said. “The team at blekko knows our users and our content extremely well and this background will help in delivering a very powerful search experience to our users.

Blekko has promised to create a new kind of search experience that would enlist human editors in its effort to eliminate spam and personalize search. Since then, the company has taken dramatic steps to clean up the swampy web.

Earlier this year, blekko announced it leveraged Facebook Likes as a way to help create a more trusted and social search experience. People who login to blekko with Facebook can see whether or not their Facebook friends Like particular search results or can choose to search only sites that are Liked by friends. Additionally, in blekko’s latest integration of Facebook Comments, users can also choose to add the slashtag “/facebook” to any search query and see all results from their entire Facebook news stream.

This partnership marks yet another relationship between the two companies. Rich Skrenta and Mike Markson, blekko’s CEO and VP Marketing are the cofounders of Topix and served an integral role on the executive team.

About Blekko
Blekko was founded in 2007 to pursue innovation in search. The company has raised $24 million since its founding in 2007 from US Venture Partners and CMEA Capital, as well as leading angel investors including Ron Conway, Mike Maples, Jeff Clavier, and Marc Andreessen. Blekko has 25 employees, including former Google and Yahoo! Search engineers.

About Topix
Topix is a platform for local influence, connecting people to the information and discussions that matter to them in every U.S. town and city. A Top 10 online newspaper destination (comScore, October 2010), Topix also works with the nation’s major media companies to grow and engage their online audiences through forums, publishing platforms and RSS feeds. Based in Palo Alto, Calif., Topix LLC is a privately held company with investment from Gannett Co., Inc., The McClatchy Company and Tribune Company.

For more, visit


Share article on social media or email:

View article via:

Pdf Print

Contact Author

Sarah Prejean
SutherlandGold for Blekko
Email >