Crocs, Inc. Announces Finalists in New Crocs, New You Wardrobe Makeover Contest and Invites Consumers to Help Select the Grand Prize Winner

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Contest entries contributed to a $50,000 donation from Crocs to Dress for Success Worldwide to help disadvantaged women thrive in the workplace

Crocs Translucents Adrina Flat

Now is the perfect time to take your warm-weather wardrobe to the next level with some on-trend purchases, like the colorful new spring and summer styles from Crocs.

Crocs, Inc. (NASDAQ: CROX) today announced the ten finalists in the New Crocs, New You wardrobe makeover contest and is inviting consumers to help select the grand prize winner by judging videos from each finalist sharing why they believe they deserve the makeover. The contest was inspired by Crocs’ own fashion-forward makeover, which is evident in its stylish spring women’s shoes.

Struggling fashionistas from across the country entered the New Crocs, New You contest for a chance to win the grand prize toe-to-head makeover in New York City with national style and beauty expert, Jenn Falik. The entrants were narrowed to ten finalists who then created videos telling the world why they deserve the New Crocs, New You makeover. The finalist videos can be viewed now at

The finalist videos will be available for viewing and judging through May 20, during which time Crocs is asking for your help to pick the winner by ranking one or more of the videos. Each day during the judging period, Crocs will randomly give away one pair of new Crocs™ shoes to a consumer just for helping judge the finalists.

In addition to announcing the New Crocs, New You finalists, Crocs also announced today a $50,000 donation to Dress for Success Worldwide, which was driven by donations made to the organization for each entry into the contest from March 21 to April 15, 2011. The international non-profit organization plans to use the donation from Crocs to help provide disadvantaged women with the clothing, guidance and tools necessary to succeed in work and life.

New Translucents styles from Crocs inspired the “New Crocs, New You” wardrobe makeover contest. The styles feature the signature comfort of Crocs™ footwear with a fashion-forward look, perfect for styling up warm-weather wardrobes. A number of these new styles include a modern take on classic silhouettes complete with translucent, spring-inspired colors. All of the new styles are available for $49.99 or less.

Here are details on some of the new spring and summer styles from Crocs:

  • Adrina Flat (MSRP: $39.99, sizes J1 – W11) is a colorfully stylish flat featuring Crocs’ renowned comfort and a distinctive circular design. The Adrina Flat is available in ultraviolet/berry, aqua/celery, black/black, espresso/bronze and grapefruit/oyster.
  • Carlie Flat (MSRP: $44.99, sizes J1 – W11) is Crocs’ take on peep-toe flats, complete with a fully molded Croslite™ material sole and a supportive transparent TPU upper for enhanced comfort. The Carlie Flat is available in buttercup/oyster, aqua/buttercup, black/black, celery/aqua, dahlia/fuchsia, fuchsia/ultraviolet, khaki/espresso, lavender/ultraviolet and oyster/mango.

•Adrina Strappy Sandal (MSRP: $34.99, sizes W4 – W11) is a sleek and strappy sandal featuring a transparent TPU upper that wraps the toe and ankle providing comfort and support. The Adrina Strappy Sandal is available in aqua/celery, black/black, espresso/bronze, grapefruit/oyster and ultraviolet/berry.

“Now is the perfect time to take your warm-weather wardrobe to the next level with some on-trend purchases, like the colorful new spring and summer styles from Crocs,” said Falik. “I look forward to sharing more of my wardrobe makeover tips with the New Crocs, New You grand prize winner during our shopping spree in New York City.”

Shoppers looking for tips on how to make the most out of spring and summer shopping trips can watch a short video with Falik on Crocs’ YouTube channel. The video also includes a highlight of each of the finalists and further instruction on how to help judge the entries.

Additional information about the newest Crocs™ shoes for the entire family is available at

About Crocs, Inc.

A world leader in innovative casual footwear for men, women and children, Crocs, Inc. (NASDAQ: CROX), offers several distinct shoe collections with more than 250 styles to suit every lifestyle. As lighthearted as they are lightweight, Crocs™ footwear provides profound comfort and support for any occasion and every season. All Crocs™ branded shoes feature Croslite™ material, a proprietary, revolutionary technology that produces soft, non-marking, and odor-resistant shoes that conform to your feet.

Crocs™ products are sold in 129 countries. Every day, millions of Crocs™ shoe lovers around the world enjoy the exceptional form, function, versatility and feel-good qualities of these shoes while at work, school and play.

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Claire Tindall
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