Social networking the way it should be, respectful of user's privacy
Santa Clara, CA. (PRWEB) May 04, 2011
Privachi Inc. announced the launch of a privacy-centric social networking site — Privachi.net. Privachi provides a platform where a user’s information is locked in such a way that only the user and their friends can unlock it. Additionally, Privachi scatters users’ information online like pieces of a jigsaw puzzle, so that no one online service, not even Privachi, knows everything about the user.
“We wanted to build a social networking site the way it should be, respectful of users’ privacy.”, says Bharath Beedu, co-founder of Privachi. “Facebook and it’s application ecosystem generate revenue by collecting and analyzing users’ information in ways that most users are unaware of, or have little control over. On Privachi, users are in complete control of their information.”
Traditionally, protecting a user’s data has meant securely transporting the user’s information from the browser to the server. Once the information gets to the server, the server can access and analyze user information. On Privachi, a user’s information is “locked” by the browser in such a way that servers cannot access or analyze the information. “Think of it like your bank locker,” says Ashok, Privachi co-founder. “Although the locker sits inside the bank’s vault, only your key can unlock your locker, and even the bank doesn’t know what’s in your locker”.
Privachi distributes information across users’ cloud storage accounts, freeing users from having to surrender all their information to a single entity. This provides users with complete ownership of their information. Over time, status updates, messages, likes, fan pages, and check-in’s are collected by social networks and used to profile users’ behavior. This practice not only has serious privacy protection implications, but also provides revenue streams for services that utilize on-demand servers for mining and capitalizing on user data. With Privachi.net, users will have control over their information, putting them in a position to participate in these revenue streams.
More information can be found at http://www.privachi.net
About Privachi Inc
Founded in 2010, Privachi is built on the philosophy that users should own and control their information on social networks. Privachi Inc is a privately held company headquartered in Santa Clara, California.