Stussy Puts Customer Experience First with Relaunch of their Branded Website and Ecommerce Store

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Key partners enable Stussy to successfully launch its new Magento ecommerce website and create a unified customer experience showing you can be cool and smart.

We learned that it doesn't matter how "cool" a website looks, if it doesn't function and isn't easy to navigate we lose potential customers along the way.

Streetwear pioneer Stussy ups its game with a new and improved website. Focused on improving their online customer experience and maximizing the potential ecommerce growth, they teamed up with Digital Operative, a creative digital agency ( based in San Diego, CA. Stussy’s new website is built on Magento’s ecommerce platform and utilizes Rackspace’s hosting infrastructure to deliver a truly balanced approach for experiencing the brand and shopping for product.

Stussy’s new website features an integrated blend of product visibility, branded content and user-centric shopping experience. Stussy’s very own Andy Terpstra states that, “We learned that it doesn't matter how "cool" a website looks, if it doesn't function and isn't easy to navigate we lose potential customers along the way.“ With the new relaunch Stussy ( saw an overall increase in monthly revenues starting from Black Friday holiday sales. Andy also said on working with the team at Digital Operative, "DO understood the direction we wanted to move forward in. Aside from just making a good looking site, they helped us develop a platform where content and product could live together while not compromising usability.”

With ecommerce moving to the center of many retailers’ strategy, ensuring their ecommerce website design is utilizing best practices like quick view modals, persistent cart feature or personalization are crucial in 2011.

With future plans to continue its expansion of its ecommerce business throughout Europe and Asia, Stussy will be leveraging the scalability of its Magento ecommerce platform and Rackspace hosting technology. Adam Levenson, CTO and co-founder of Digital Operative stated “with the resources required by Magento, we were able to leverage the full array of tools offered to us by Rackspace (cloud, cdn, dedicated) to launch the new without a hitch and handle the huge spike from Black Friday. Rackspace was a great partner and went above and beyond in their efforts. the results speak for themselves.” (

By choosing great partners like Digital Operative and Rackspace; Stussy is well on its way to executing on its future plans for mobile, social and other emerging technologies.

About Stussy Inc.
When Shawn Stussy began selling hand-screened tees along with his surfboards around Laguna Beach more than 25 years ago, he single-handedly redefined what casual fashion looks like, and means. The first to draw inspiration from the then very underground subcultures of skate and surf, and combine them with burgeoning music scenes, a work wear and sportswear aesthetic, Stussy fathered what is now an explosive product category of the apparel market. With flagship stores in New York, Tokyo, Los Angeles, San Francisco, Milan and London, Stussy remains at the forefront of streetwear culture through consistently pure product, exclusive collaborations and alignments, controlled distribution and a vast worldwide network of cultural creatives that make up the “Stussy tribe.”

About Digital Operative Inc.
Digital operative is a boutique digital marketing agency that strives to create innovation, passion and relevance for its client partners through emerging digital platforms - social, mobile and ecommerce. Offering services in the areas of strategy, design, marketing and development; DO continues to work with brands that want solutions born from collaboration and innovation. With offices in San Diego and New York, Digital Operative finds itself working with brands and companies all over the US. Learn more about the team and see what we’re working on –


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