New York, NY (PRWEB) May 06, 2011
The book, “Business Information Systems and Technology”, published today by Routledge, substantially features the Market Intelligence Trends 2015 Survey results by Global Intelligence Alliance (GIA) in one of its chapters.
Simultaneously published in the USA and Canada in April 2011, the authors, Brian Lehaney, Phil Lovett and Mahmood Shah, explain in the book that business information systems are at the heart of every successful organization in today’s world. A business run by people who do not understand their information systems will be blown out of the water by a business run by people who do.
The book authors noted that the GIA Market Intelligence Trends 2015 survey results proved to be extremely useful in linking concepts from the book to real world events and information. This helps postgraduate and undergraduate business students to understand why concepts are taught and their potential value.
The Market Intelligence Trends 2015 survey from Global Intelligence Alliance presents findings from an online survey conducted in May 2010 amongst 146 market intelligence executives from around the world, forecasting developments in the strategic market intelligence domain. In particular, it covers the trends that will impact the way market intelligence is conducted, information that will become most valuable to decision-makers, future channels for information sharing and the impact of social media by the year 2015.
“We are pleased to contribute thought leadership on market intelligence to this book by Routledge, with its long and distinguished history and strong academic credentials. This is a foretaste of what’s to come later in our own book, “Understand, Compete and Grow - The Handbook of Market Intelligence”, to be published in late 2011,” said Markko Vaarnas, CEO of GIA.
Business Information Systems and Technology is a concise and readable book that aims to be a level-by-level primer that addresses the core subjects in business information systems and business information technology. Its goal is to enhance postgraduate and undergraduate business students’ understanding of key areas. Each chapter begins with a case study and features at the end: a summary of major points, glossary of terms, suggested further reading and student activities.
For further information, visit the http://www.globalintelligence.com or send an email to media(at)globalintelligence.com.
About Global Intelligence Alliance
Global Intelligence Alliance (GIA) is a strategic market intelligence and advisory group. GIA was formed in 1995 when a team of market intelligence specialists, management consultants, industry analysts and technology experts came together to build a powerful suite of customized solutions ranging from outsourced market monitoring services and software, to strategic analysis and advisory.
Today, we are the preferred partner for organizations seeking to understand, compete and grow in international markets. Our industry expertise and coverage of over 100 countries enables our customers to make better informed decisions worldwide.
# # #