Winkworth Central London Market Reports

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M Winkworth plc (“Winkworth”), the leading franchisor of real estate agencies, today publishes its Central London quarterly reports analysing trends and the outlook for the central London residential property sales and lettings markets.

Demand for quality property is the driving force of the market and all our central London offices are reporting a shortage of properties.

The data for the report is gathered from a survey of franchisees and should therefore be considered as indicative rather than factual. Full copies of the reports can be found on the company’s website at


  •     Central London property market has picks-up in early 2011 following uncertainty at the end of 2010
  •     There has been continued demand from international buyers particularly above £3million, with Chinese and Middle Easter buyers currently being the most prolific.
  •     One of the key trends seen in the last few months has been the re-emergence of the domestic buyer, particularly in the £750k to £950k price band.
  •     On average across all central London offices, transactions over the past six months have achieved an average £ per square foot value 21% higher than the previous six months.
  •     Strong demand has reduced average time to sell to 6.3 weeks over the past 3 months, previously 7.1 weeks
  •     Off market sales and sealed bids are becoming increasingly common
  •     The rental market remains very strong with all offices reporting low supply of rental property and soaring demand from tenants.
  •     Average rental values have increased by at least 10% over the last 12 months across all offices.

Dominic Agace, CEO of M Winkworth Plc, comments:
“After a slow start to the New Year the prime central London residential property market is gathering momentum. Demand for quality property is the driving force of the market and all our central London offices are reporting a shortage of properties. This has created a sub-market in which quality property is being traded so quickly that in many cases properties don’t even make it onto the open market by the time offers above asking price have been made and accepted.

With increasing international political turbulence, London has become a more prominent a safe haven for overseas wealth and foreign buyers make up an increasing number of central London’s new buyer registrations. The largest proportional rise is among investors from the Middle East looking for security in London’s bricks and mortar, and demand also remains strong with buyers from China and Russia

With the potential for rising interest rates later in the year, we may start to see some increases in supply. However, the strength in demand should absorb any increase in stock before prices are affected”.

For more information please contact Bola Sodeinde at Winkworth press office on +44 (0) 208 576 5598

Notes to Editors:

Winkworth Central London offices:
Clerkenwell & City, Islington, Kensington, Knightsbridge, Notting Hill, Paddington & Bayswater, Pimlico & Westminster, South Kensington, St John’s Wood and West End

About Winkworth
Winkworth is a leading franchisor of residential real estate agencies and is listed on the London Stock Exchange. Established in Mayfair in 1835, Winkworth has a pre-eminent position in the mid to upper segments of the central London residential sales and London lettings markets. In total, the company operates from over 80 offices in the UK, France and Portugal, having doubled in size in recent years.

The franchise model allows entrepreneurial real estate professionals to provide the highest standards of service under the banner of a well-respected brand name and to benefit from the support and promotion that Winkworth offers. Franchisees deliver in-depth local knowledge and a highly personalised service to their clients. For further information please visit:


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Bola Sodeinde
+44 (0) 208 576 5598
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