Sensus Names The McDonnell Group PR Agency of Record

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Smart grid PR firm to serve electric utility business of leading provider of advanced metering infrastrcture

Smart grid public relations specialists The McDonnell Group (TMG) today announced that it has been named agency of record by Sensus USA Inc. (Sensus), for its electric utility public relations program. Sensus is a leader in secure wireless utility communications platforms and meters for electric, water and gas utilities.

The McDonnell Group will provide strategic business-to-business communications and media relations services for the electric smart grid offering of Raleigh-based Sensus (http://www.sensus.com) that includes the advanced metering infrastructure and distribution automation products anchored by its FlexNetTM wireless network solution.

Randolph Wheatley, vice president of marketing for Sensus, said the McDonnell Group’s expertise in the energy and electric utility technology spaces was a critical factor in the firm’s selection. “Sensus has evolved from the metering company it once was into a smart grid infrastructure provider. We have an updated story about helping utilities better serve their customers with technologies that are unmatched in operational performance and resource conservation. Given TMG’s understanding of our audiences and their deep industry knowledge, we think they’re the right partner for relating that story.”

Operating on a licensed 900 MHz primary use spectrum, the Sensus FlexNet system is rapidly proving to be the technology of choice for critical infrastructure communications. Based on open standards with wide ranging interoperability, FlexNet has demonstrated higher geographic coverage, reliability, flexibility and lower cost of ownership compared to unlicensed mesh networks. Sensus technologies are used in nine million endpoints deployed by more than 300 utility customers. Most recently, Sensus signed major agreements for FlexNet system implementation with PECO, Albuquerque Bernalillo County Water Utility Authority, Florida’s Talquin Electric and SECO Energy.

“We’re honored to have earned the trust of Sensus and are ready to get out of the gate for them,” said McDonnell Group director, Marc Marton. “Silicon Valley companies garner a lot of smart grid mindshare today, but we think Sensus’ proven system architecture and recent big AMI wins at utilities across the country will start shifting the attention east.”

About Sensus

Sensus is a leading utility infrastructure company offering smart meters, communication systems, software and services for the electric, gas, and water industries. Sensus technology helps utilities drive operational efficiency and customer engagement with applications that include advanced meter reading, data acquisition, demand response, distribution automation, home area networking and outdoor lighting control. Customers worldwide trust the innovation, quality and reliability of Sensus solutions for the intelligent use and conservation of energy and water. Learn more at http://www.sensus.com.

To follow Twitter updates from Sensus, please visit http://twitter.com/sensussmartgrid.

About The McDonnell Group, Inc.

The McDonnell Group delivers a unique trilogy of energy and technology focused marketing services: Research, Strategy, and Public Relations. We provide expert insight and specialized knowledge—of the people, the trends, and the technologies unique to the utility and enterprise software markets. With our Focus on Practical Methods™, we work closely with your executive team to deliver strategy and advisory services, research-based marketing, and public relations to help you grow and guide your business in a way few can match. http://www.themcdonnellgroup.com

Contact:

The McDonnell Group:
Marc Marton
Director, Public Relations
404-583-0003
marc(at)themcdonnellgroup(dot)com

Sensus:
Linda Palmer
Manager, Corporate Communications
(919) 845-4021 (919) 259-5778 (cell)
linda.palmer(at)sensus(dot)com

Rita Simonetta
Director, Corporate Marketing Communications
(919) 376-2672 (919) 270-2571 (cell)
rita.simonetta(at)sensus(dot)com

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Marc Marton
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