There’s a certain coolness factor here that really opens up communications with the young demographic.
Blacksburg, VA (PRWEB) May 06, 2011
Capitalizing on the increasing popularity of mobile phones and other portable devices, Click & Pledge today introduced “scan-to-give” TM technology to help non-profit organizations boost revenue and avoid the high costs and restrictions of text-message donations.
By using QR codes and Microsoft Tags, non-profits and political campaigns can quickly deliver supporters to customized mobile sites and mobile payment pages where donations are made without missing a beat in our on-the-go society.
Unlike texts, a mobile platform gives non-profits a greater share of each donation and donors the option to donate higher amounts. Click & Pledge is offering a free mobile web and mobile donation platform created specifically for its customers.
“Mobile giving is an exploding segment and we addressed ways to offer mobile giving less expensively, securely, and without limitations on donor information or payment amounts,” says Kami Razvan, chief executive officer of Click & Pledge, which enables non-profits, political organizations and similar organizations to be effective and efficient in online fundraising. “Plus, we bypassed the phone carriers so that our customers access the money quickly and they capture complete information on the donor. It’s a real step forward.”
The technology enables donors to scan a QR code or Tag (which can appear on advertisements, brochures, newsletters, posters and more) from their smart phones. They then can instantly connect to a non-profit’s custom payment page where they enter a name, credit/debit card number, the amount they wish to donate and press send.
Donations are directly deposited within 48 hours of the transaction and fees are as low as 2.85 percent plus .27 cents, much less than the customary 10 percent to 50 percent currently being charged via texting and the 60- to 90-day waiting period for non-profits to receive their money.
“It’s just a friendlier, less expensive and more efficient means to enable mobile giving,” Razvan says. The platform is available free to all Click & Pledge customers. The company hosts the mobile sites. Customers can create the QR code content and Click & Pledge delivers donors to a custom payment page.
“This mobile platform is especially attractive to young, philanthropic-minded donors,” he says. “There’s a certain coolness factor here that really opens up communications with the young demographic.”
Security is a big factor, too. “As always, when data and dollars are flowing there are vulnerabilities exposed. The payment card industry is taking a hard look at the current mobile text payment practices,” Razvan explained. “Our “scan-to-give” web platform is a proven safe transaction environment.”
Other benefits of “scan-to-give” technology include:
- No limitations on the amount of the donation or payment. Other systems limit payments to $5 or $10 on mobile applications.
- Donor information is complete, captured and stored in Salesforce.com donor management system or a standard database.
- Payments are received through standard credit cards, debit cards and e-checks, not through phone carriers.
- Fast Deposit. Funds are directly deposited within 48 hours of payment.
- The system is free to set up.
- Fees are low.
- Recurring payments are available.
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