Pure Scandi to Host 3rd Annual Valborg Event at Downtown Miami Development Vizcayne

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Vizcayne Miami, Downtown Miami’s brand-new twin 49-story residential towers, is targeting the influx of foreign buyers in South Florida.

Vizcayne Miami, Downtown Miami’s brand-new twin 49-story residential towers, is targeting the influx of foreign buyers in South Florida. Vizcayne and Pure Scandi have taken the opportunity to host a Pure Scandi event at the breathtaking rooftop pool, where traditions from the Scandinavian countries (Denmark, Faroe Islands, Finland, Iceland, Norway, Sweden) have been combined with Miami style, and will take place the evening of May 7, 2011.

Valborg Miami is the 3rd annual Valborg event hosted by Pure Scandi, and draws the growing demographic of Scandinavians in South Florida, which is estimated to be over 50,000 and steadily growing. Florida is poised to become the state with the largest Scandinavian expatriate population in the USA with ideal weather, attractive real estate value and increasingly accessibility from Scandinavia. Recent press in Scandinavia and especially Sweden has highlighted this growing trend, especially in light of recent political turmoil in Thailand, the traditional second-home destination for Scandinavians.

Edward de Valle II of amgwagency.com owner of Florida’s number one advertising and public relations agency with global offices in Latin America, Caribbean, and Europe helped find the location for this event. He felt that Vizcayne Residences offered an unmatched location. Plus as a real estate and marketing expert he knows the value that this event demographic can bring to the real estate marketing and sales firm International Sales Group.

Director of Pure Scandi, Matthew Miceli, noted, “After organizing Scandinavian-themed events for 5 years, we wanted to create an event that not only attracted Scandinavian brands as our traditional events, but also had a real Miami element. Valborg Miami 3 is our first attempt to combine cutting-edge Miami real estate which is directly targeting foreign buyers with an international audience, to highlight the weakening of the dollar and the increased accessibility to Miami from Scandinavia with flights recently added by all the major carriers.”

The event’s presenting sponsor, Air Berlin, is using the event to showcase its inter-continental routes and especially it’s Miami – Scandinavia routes. As Air Berlin serves every major airport in Scandinavia with flights connecting in Berlin, Air Berlin has become a most convenient airline for travel between the two regions for this exploding demographic.

Valborg is one of the oldest holidays in Scandinavia and Northern Europe celebrated today. The holiday originates from the Vikings to celebrate the return of spring each year, and the day was later renamed “St. Walpurgis Day” when Scandinavians became Christianized. It is traditionally celebrated at the beginning of spring each year.

Valborg Miami features a true Scandinavian smörgåsbord menu by Jupiter native and Dative master chef Christian Cotton, and Scandinavian music. Sponsors include the only Aquavit producer outside Scandinavia, American-brand Krogstads Aquavit, as well as Stockholms Fine Festival Beer which is making inroads in the South Florida market after success in the southeast USA. With an increasing number of sponsors at each event, Pure Scandi events have become the country’s pre-eminent Scandinavian event, and will host events in new markets for their annual Lucia event in winter 2011-12.

Event sponsors include Hurtigruten and Skagen, as well as Icelandic Glacial Water and White Rock Beverages, all presented by more than a dozen Scandinavian models.

About Pure Scandi
Pure Scandi produces events for Scandinavian and European expatriates living in the USA including the Valborg and Lucia holidays, as well as Scandinavian-themed events for banks, corporations, and a growing number of Latin American Miami-based funds. Pure Scandi also offers private travel packages to Scandinavia for high-net worth individuals. Past Pure Scandi events include hedge fund mixers, the launch of the Saab 9-4X and the Grand Opening Event of the Miami Yacht & Brokerage Show. Pure Scandi has 5+ years experience in event production and execution for high-net worth guests in Miami and New York City as well as high-net worth clients visiting Båstad, Stockholm and Visby, Sweden for the Swedish Open and Stockholmsvecka. Past event guests include Heads of States, CEOs, royalty & members of the Forbes 500 list.

Pure Scandi: Valborg Miami 2011
website: http://www.purescandi.com
Contact: info(at)purescandi(dot)com


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Sabrina Lacle
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