ChannelAdvisor’s Link Walls to present at SMX Advanced London

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E-Commerce Expert will Discuss Google’s New Ad Features



“I have no doubt SMX attendees will walk away educated and enthusiastic about Google’s new Ad features after hearing from Link,” said ChannelAdvisor President and Chief Operating Officer David Spitz.

ChannelAdvisor, a global e-commerce platform provider that enables retailers to sell more across online channels, today announced that Link Walls, director of product management, is speaking at the SMX Advanced conference taking place 16th - 17th May 2011 in London. Walls, an expert in all things e-commerce, will present with a panel of professional peers in a session titled Best Practises With Google’s New Ad Features. This in-depth panel discussion will take place on Monday, 16 May at 4:15 p.m. BST.

ChannelAdvisor powers more than 3,000 retailers globally, including some of the largest, most successful retail brands such as Dell, Victoria's Secret, Under Armour, Staples, Crocs, Bed, Bath & Beyond, Jos. A. Bank, Urban Outfitters and more.

Google has extended AdWords by launching various new ad formats and adding modifiers, extensions and other features that provide new functionality, but can be difficult for search marketers to comprehend. Walls will provide attendees a greater understanding of the product ad changes and how the new features operate to help them maximize their AdWords ROI.

“We’ve seen retailers substantially increase revenue by taking full advantage of Google’s new product ad features, and we’re excited that Link will share his expertise to help online marketers integrate these new elements into their current AdWords campaigns,” said ChannelAdvisor President and Chief Operating Officer David Spitz. “I have no doubt SMX attendees will walk away educated and enthusiastic about Google’s new Ad features after hearing from Link.”

SMX Advanced is designed exclusively for experienced internet marketers and is notorious for its gathering of accomplished search marketers from around the world. The conference specifically focuses on paid search advertising, SEO, social media marketing and search analytics.

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About ChannelAdvisor
ChannelAdvisor is a global e-commerce platform provider that helps retailers sell more online through channels such as marketplaces, paid search and comparison shopping, and with webstores and rich media solutions. Widely respected as a trusted advisor for more than 3,000 top e-commerce brands, ChannelAdvisor calms the chaos of online selling by enabling retailers to submit one inventory feed to the ChannelAdvisor platform where it is translated to fit the specifications of hundreds of e-commerce channels and distributed accordingly. In 2010 ChannelAdvisor managed more than GBP 1.7 billion in annual gross merchandise value (GMV) on behalf of retailers of all sizes including Joe Browns, Republic Retail, Speedo and Carphone Warehouse. ChannelAdvisor’s European headquarters are located in London, United Kingdom, with additional offices in Ireland and Germany; global headquarters are in North Carolina, USA and other offices are located in New York, Seattle and in Australia.


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