We built this product based on the information our client’s needed to make sure they were spending their marketing dollars wisely. If there is a feature that our customers want, we will add it, says McLellan.
Severna Park, MD (PRWEB) May 10, 2011
Captico, LLC announces the launch of Call Tracking Metrics, an online marketing optimization service that lets companies and marketing agencies easily track phone call leads. Using this simple and effective tool, users are able to identify which of their marketing channels (Google paid ads, Google organic, Facebook, etc.) are generating the most phone calls to their businesses. The service also pulls in Google Analytics data, providing users a seamless marketing analysis experience and can be branded to match a company’s logo and brand colors. Captico recently launched a free trial of Call Tracking Metrics to the general public, allowing users to start collecting real customer information. The free account can be upgraded to a paid account without “starting over” or losing any data.
Captico, LLC, the company behind Call Tracking Metrics, is a marketing and technology firm in Severna Park, Maryland. While conducting Internet marketing campaigns for their clients, Captico’s team realized that none of the existing call tracking services offered what their clients needed, so they decided to build their own. “We decided to build Call Tracking Metrics to show our clients which marketing sources were generating call leads,” says Todd Fisher, head of Captico development, “It had to be easy to use and very affordable.” The team at Captico developed an innovative call tracking tool that is based on a simple, pay-as-you-go model. “You pay only for the minutes you use, and you can turn it off at any time,” says Fisher. “Compared to other call tracking products, it’s the most cost effective and easy-to-use product on the market.”
Features of Call Tracking Metrics
One of the best features of Call Tracking Metrics is it is an easy-to-use, self-service product. “The beauty of Call Tracking Metrics is that you do not need to be a “techie” person to use the service,” says product manager Kate McLellan, who worked on the marketing side of the project. “If you know how to install Google Analytics, you can install this code just as easily.” By simply following the easy steps on the website, the product was designed so that the average person can start tracking calls in about 5 minutes. Captico has made it even easier for customers with a Wordpress website by offering a Wordress plugin.
Call Tracking Metrics features include the ability to:
- Track which online or offline marketing sources are generating calls for your business
- Listen to your customers phone calls and make notes or tag calls directly in the Call Tracking Metrics reporting interface
- Generate specific local or toll free numbers – a great feature for creating vanity phone numbers
- Compare call data to Google Analytics visitor data
- Filter out calls from your reports that are wrong numbers or telemarketers
- Differentiate between unique callers and repeat callers
- Add multiple clients and users with varying permissions – a great feature for marketing agencies
- “White label”, or brand your account—a great feature when sending reports to clients
- Install the software through a WordPress plugin
- Add or remove tracking sources at any time
Captico listens to their Call Tracking Metrics customers and has already implemented suggested features. “We built this product based on the information our client’s needed to make sure they were spending their marketing dollars wisely. If there is a feature that our customers want, we will add it,” says McLellan. Captico is currently working on additional features and plans to roll out the following items in late spring.
Version 2.0 Features:
- Paid advertising tiered tracking – campaign level, adgroup level and keyword level
- Custom reporting features
- Call transcriptions with the ability to search for specific keywords or phrases
- Availability of additional plugins
Case Studies & Beta Test Results
After extensive beta testing with current clients, Captico knew that their Call Tracking Metrics service was providing essential information for making informed marketing decisions. In one case study, a major car dealership was receiving 10 conversions a month from customers clicking on Google paid ads and then filling out the dealership’s online form. But after implementing Call Tracking Metrics, the car dealership realized that they received an average of 350 monthly calls from customers clicking on their Google paid ads and then calling the dealership. Looking only at the conversions tracked through their online web form, Google paid advertising did not appear to be a good investment. However, after implementing Call Tracking Metrics and analyzing the numbers, Google paid advertising stood out as their number one conversion generator.
The dealership was able to use the data generated from Call Tracking Metrics for marketing optimization. Based on the data collected in the report, the dealership was able to cut their AdWords spend by 50%. They did this by refining their campaigns and no longer ran ads on certain days and during specific times because no contact form or call leads were being generated during these times. The case study shows that tracking both onsite conversions and phone call conversions are vital when determining which marketing channels are providing a return on investment.
Call Tracking Metrics is now available to the public, but Captico is not slowing down to celebrate. Besides handling web development and running marketing campaigns for their clients, the company is busy rolling out another marketing service, GoPromoIT. GoPromoIT is a viral marketing tool that gets users to promote companies on Facebook and Twitter by offering instant coupons or discounts when users share their savings with their social network.
Captico, LLC, is a technology and Internet marketing company based in Severna Park, MD. For more information on Call Tracking Metrics or other Captico services, contact Todd Fisher at (410) 846-1682 or info(at)captico(dot)com.
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