Blue Bell, PA (PRWEB) May 06, 2011
In conjunction with their WAYD (What Are You Drinkin') campaign, Dunkin' Donuts® has launched a social media driven photo mosaic that is entirely driven by Twitter Hashtags and Facebook Posts. To be a part of the photo mosaic, visitors simply to had to tweet using the hashtag #ddwayd or make a post on the Facebook wall feed. This quick and easy submission method has a near-zero barrier to entry which translated in a huge fan participation. This was key in creating the world's largest hashtag photo mosaic.
Driving the technology and artistic effort is Picture Mosaics LLC. Picture Mosaics is a technology and graphic design company leading the photo mosaic industry for the past 10 years. This latest incarnation of their interactive mosaic platform is part of their push for merger of art and social networking.
Fans of Dunkin' Donuts® can share what they are drinking by simply tweeting using the hashtag #ddwayd or visiting http://apps.facebook.com/waydmosaic to make a post.
Along with full Facebook integration, the photo mosaic took advantage the following features: (1) An ultra quick and easy submission with Hashtags and FB posts, (2) Dynamic in-mosaic photo tour for search results and external links, (3) Animated tunneling to a specific photo on searches and external links, (4) Search highlight boxes, (4) Direct photo sharing with photos within the mosaic on Facebook and Twitter, (5) Profile photo moderation and review per Dunkin' Donuts' guidelines, and (6) Expanding mosaic photo grid.
Picture Mosaics has developed many social and interactive online mosaics for other groups including Disney, eHarmony, Jeep, Pedigree, and Pampers. Be sure to check out all of their latest interactive mosaics:
About Picture Mosaics LLC:
Their mission statement is simple: to provide an industry leading solution to create the very best photo mosaics in all print and multimedia genres. To achieve this, Picture Mosaics has engineered (and continues to engineer) the most advanced software and design techniques for their digital artist to build photo mosaics that are both a technical and artistic marvel. A goal with every project is to achieve that ever desirable "wow" factor. Furthermore, Picture Mosaics strongly feels that the creation of a photo mosaic is true art form and not just results of computer yielding a mathematical result. From a framed masterpiece or wall mural, a gift, a breathtaking poster, a challenging mosaic puzzle, a stunning inMotion video mosaic, or even a fully interactive online digital mosaic experience, Picture Mosaics is pushing the bounds of what is possible.