Los Angeles, CA (PRWEB) May 06, 2011
Michelle Obama decided that kids need to move. The Rhythm Child Network decided that kids need to drum. The two forces came together this year at The White House Easter Egg Roll to encourage children to lead healthy and active lives.
Award-winning singer/songwriter Norm Jones and his family band, Rhythm Child, were chosen to bring their dynamic talents to The White House promoting interactive music as a way to get people inspired and moving. Upbeat songs and rhythmic drumming allow Rhythm Child to engage both kids and their parents in a mutually beneficial activity that focuses on creative expression as motivation for movement. Research shows that drumming builds a person’s immune system and reduces stress ... Rhythm Child creates an environment that makes those valuable tools easily accessible.
Inspired by The First Lady’s mantra of “Get up & Go” for this year’s celebration, Jones collaborated with brother and Cleveland Reggae legend, Carlos Jones, to write the unofficial theme song for the event. Not only was the song enthusiastically debuted at The White House in front of thousands, but the entire Rhythm Child family had the opportunity to talk to The President & First Lady about how music can carry the message for their very important Let’s Move initiative.
“Get up & Go” is a contagious rally-cry for conscious living and healthy choices. Jones believes that every child has the ability to tap into his or her own rhythms and can use that as an inspiration to explore many other things. Interacting with music is just one way to get kids up and motivated, but Rhythm Child is on a mission to make sure that more children share that experience. The song is currently available as a free download on the Rhythm Child website.
Created in 2003, The Rhythm Child Network have dominated the West Coast kids music scene ever since. They have played to sold out audiences at The Grammy Museum, Kidstock Music Festival, Geffen Playhouse, Club Nokia, and the Los Angeles County Museum of Art to name a few. The company is run by Heather Jones, Norm’s wife, and their two sons, Bailey, 10, and Andre, 5 are featured drummers and singers in the band. It’s a true family affair that creates a soulful, positive experience for everyone to share. Imagine if Bob Marley, John Lennon and Otis Redding held a family music festival on Sesame Street...you’d be at a Rhythm Child concert.
Their road to The White House from the sands of Santa Monica has been filled with the ability to reach out to thousands of kids along the way and get them up and moving. They have performed at government housing projects in Watts and mansions in the hillsides beyond; from schools to temples to community centers and concert halls all over California. Watching kids discover music is something that continues to inspire Rhythm Child to do the work they do, and playing for The President of the United States is the ultimate journey for Rhythm Child to reach the entire Rhythm Nation.