Short Film Making its Mark on YouTube

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Initially, independent filmmaker Sabina Shamdasani had her reservations about putting her 18 minute short film on YouTube, especially since she'd just revamped her website where audiences could purchase the DVD. But one month and thousands of views later, the filmmaker has no regrets.

...in order to maximize our audience, we decided to make it more accessible through a site like YouTube."

Independent short film ‘Dada Ji’ has a new audience - worldwide. On April 7 the movie was released on the popular video viewing website YouTube, and writer/director Sabina Shamdasani coudn’t be happier.

“I’m thrilled to have ‘Dada Ji’ as a part of the Youtube community,” says Shamdasani. “When we launched the movie’s website, we wanted as many people as possible to see the movie via DVD purchases and video downloads. But in order to maximize our audience, we had to make it more accessible through a site like YouTube.”

Between private screenings and film festivals such as LA Shorts Fest, Comicon, and the Danville International Children’s Film Festival where it received a Best Short Film nomination, the filmmaker estimates that the movie has been viewed by a few thousand people. That was over the course of three years.

Now, in almost 1 month since being posted, the movie already has over 10,000 views on YouTube.

"I didn't know what our potential was because we're asking that people sit down and watch an 18 minute family oriented movie on their computer screens," Shamdasani says. "The fact that in one month 10,000 people have had the patience to do that is a huge compliment to the movie."

To watch the movie for free online, visit YouTube.com, Keyword: “Dada Ji”, or click below: http://www.youtube.com/watch?v=jRTLpu-UOyk
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About “Dada Ji”

Written & directed by Sabina Shamdasani, “Dada Ji” is a humorous and heartwarming story about family, love, loss, and what happens when different generations, new and old traditions, come together. The story revolves around the main character, Dada Ji, (which means ‘Grandfather’ in the Hindi language) moves in with his stubborn daughter Rima, her American husband, and their culturally confused 8-year old son. Dada Ji and Rima have always disagreed when it comes to religion, culture, and traditions, but now that they’re living under the same roof, Dada Ji will do whatever it takes to mend their relationship .... even if it means driving Rima up the wall.

Film stars Kumar Pallana (Of Steven Speilberg’s “The Terminal”, and Wes Anderson’s “The Royal Tenenbaums” and “Bottlerocket”), Tania Kapoor, Michael Dean Connolly, Jamen Nanthakumar, and Rajeev Chhibber.

Watch 'Dada Ji' online now: http://www.youtube.com/watch?v=jRTLpu-UOyk

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