Confirmit to Leverage its Customer Experience Expertise as Founding Corporate Member and Gold Sponsor of New Industry Trade Group

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Customer Experience Professionals Association builds a collective and informed customer experience discipline

Together, Confirmit and the Customer Experience Professionals Association membership will shape the evolution of customer experience, building a groundswell of understanding around the value of customer experience in business strategies.

Confirmit, a leading global provider of customer feedback, employee feedback and market research solutions, today announced its role as a Founding Corporate Member and Gold Sponsor of a new global industry trade group, the Customer Experience Professionals Association (CXPA). This group offers a community for business leaders responsible for creating and maintaining an overall positive customer experience.

Confirmit will draw from its deep industry knowledge and customer experience expertise to support the advancement of CXPA. The association will promote the customer experience industry by providing research and education, establishing standards, offering networking and career opportunities, and creating a better understanding of the discipline of customer experience.

“As more global businesses recognize the inherent value of Voice of the Customer programs, the formation of an organization like this fills a void in the customer experience arena,” said Henning Hansen, President and CEO, Confirmit. “Together, Confirmit and the Customer Experience Professionals Association membership will shape the evolution of customer experience, building a groundswell of understanding around the value of customer experience in business strategies. Our work with enterprises provides us with the insight into best practices that can ultimately become part of the standards developed by the group.”

“We greatly appreciate Confirmit’s commitment as a Founding Corporate Member and Gold Sponsor of the Customer Experience Professionals Association,” said Bruce Temkin, CXPA co-founder and chair, and one of the leading experts in how organizations can build differentiation with proactive customer experience programs. “Confirmit’s Voice of the Customer expertise promises to play a critical role in accomplishing CXPA’s mission to help members embed customer experience management into key business processes, across all fields and vertical markets.”

The new association has already attracted more than 20 leading companies that have signed as Founding Corporate Members and Gold, Silver and Bronze Sponsors. In addition to Confirmit, the other initial Founding Corporate Members of CXPA include: Adobe, Clarabridge, Inc., Cox Communications, Inc., EMC Corporation, Fidelity Investments, Healthy Directions, Medallia, Microsoft, Mindshare Technologies, ResponseTek, RightNow Technologies, Safeco Insurance, SAP, SapientNitro, Strativity Group, Symantec, Tealeaf Technology, Thunderhead, Universal Mind, Inc. and Vovici.

Next week, at the annual Confirmit Community Conference, Temkin will share his visions for the continued evolution of customer insight programs as a keynote speaker. To learn more about this event – taking place May 9-11, 2011 at the Aria Resort & Casino in Las Vegas, Nevada – visit the conference home page.

About Confirmit
Confirmit is the world’s leading SaaS vendor for Customer Feedback, Employee Feedback, and Market Research applications. The company has more than 250 employees and offices in Oslo (headquarters), Guildford, London, Moscow, New York, San Francisco, and Yaroslavl. Confirmit's software is also distributed through partner resellers in Barcelona, Kuwait City, Madrid, Milan, Pattaya, Sydney, and Tokyo.

Confirmit targets Global 5000 companies and Market Research agencies worldwide with a wide range of software products for feedback / data collection, panel management, data processing, analysis, and reporting. Customers include British Airways, Dow Chemical, Farmers Insurance, GlaxoSmithKline, Halifax Bank of Scotland, HSBC, Ipsos, Nielsen, The NPD Group, Safeco Insurance, Statoil, Symantec, Virgin Media, and Wells Fargo. Visit for more information.

About CXPA
The Customer Experience Professionals Association is a global, non-profit 501(c)(6) organization dedicated to the advancement of customer experience management best practices. CXPA’s members include individuals who develop, manage, optimize and envision how organizations interact with their customers. This community includes customer experience practitioners within companies, vendors who support customer experience efforts and other stakeholders in the industry. CXPA Gold Sponsors include Adobe, Confirmit, Medallia, RightNow Technologies, SapientNitro and Tealeaf Technology, and Clarabridge, Inc. and ResponseTek are Silver Sponsors. For more information or to join CXPA, visit

For Confirmit: Perrin McCormick, HB, 781-818-4198, confirmit(at)hbagency(dot)com
For CXPA: John H. Ricciardone, 781-876-6285, press(at)cxpa(dot)org

Customer Experience Professionals Association, CXPA and the CXPA logo are trademarks of the Customer Experience Professionals Association.


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