Is The Spanish Resort Of Benidorm Back In Business?

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The rise in popularity of ITV2’s Benidorm series has coincided with an increase in flight searches to the Spanish destination; suggesting it could be ready for a renaissance in these times of austerity.

Such popularity hasn’t been missed by who have made some of their 2012 flights to Alicante - the airport that serves Benidorm - available already.

Flight Searches for Benidorm Up By 159%

It was once the benchmark of Brit holidays in Spain but those halcyon days of the 1990s were to ultimately prove to be Benidorm’s downfall. The urgency to erect ‘modern’ hotels and low-rise accommodation all across the resort eventually stripped it of some of its Spanish personality, leaving behind a concrete jungle filled with boozy Brits. Today things are very different.

However, it isn’t just Benidorm that is showing the scars of recession. Many of the resorts in the Costas have been hit hard as Brits, in particular, have stayed away in recent years.

However, the gloriously trashy holiday series, Benidorm, has embraced the culture that once made the resort popular and later avoided for the same reasons. According to reports, when the show is aired on ITV2 at 9pm on Fridays, search results for flights to the Spanish resort increase by 159%.

Creating a New Image of Benidorm

A sense of nostalgia, when watching the show, could be one of the reasons that people are searching for flights to the resort. However, it could also have something to do with a new wave of clean cut, smart bars, restaurants and hotels that are popping up across the resort.

This might sound like a new wave of development, built on the foundations of the rusty low-level buildings of the 1960s, but it comes with a new image and a sense of freshness.

Giving Benidorm this new image is corralling sceptical holidaymakers in their droves. The dated image of Benidorm being a trashy Brit resort is as dated as some of the ageing developments, long since removed from the landscape.

Today, holidaymakers will find the same welcoming atmosphere and even the kind of kitsch entertainment wonderfully depicted on ITV2’s programme.

As a result of this popularity, and the kind of popularity that made Spain one of the leading

Easter break destinations this year, have made their flights to Spain from Newcastle and Belfast available for 2012.

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