Media Logic Offers Free Social Marketing Webinar for Retailers

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“F.Y.E. Naked” Webinar Provides Rare Under-The-Sheets Look at the Numbers Behind a Successful Social Media Program

Media Logic, a nationally-recognized agency specializing in marketing for a social world, is conducting a free webinar, “F.Y.E. Naked,” for retail marketers that offers a rare under-the-sheets look at its social marketing efforts for digital entertainment retailer F.Y.E., a national chain of more than 550 stores offering a wide selection of entertainment products. The live webinar will be presented on Tuesday, May 10 at 1:00 EDT. Attendees can sign up at

“We’ve built F.Y.E.’s social marketing program from the bottom up, and the road to its success hasn’t been without challenges,” said Ronald Ladouceur, executive vice president and executive creative director of Media Logic. “Tuesday’s F.Y.E. Naked webinar will be unique in that we’ll give retailers more than just a prettied-up case study of what works—we’re going to give a peek at the raw numbers behind the program, examine what worked and what didn’t, and find out what it all means for retail social marketing moving forward.”

Media Logic will present social marketing strategies and promotions designed to drive in-store visits via social media. Webinar attendees will learn through Media Logic’s experience with F.Y.E.:

  •     What works and what flops in social space
  •     The value of a new Facebook liker and what it costs to get one
  •     Why promotions are critical to brand growth
  •     How to turn social media into a revenue opportunity
  •     How to measure ROI

“Everyone recognizes the potential of social media,” said Ladouceur. “The challenge is finding the means to channel it to a productive end. We—as both an agency and an industry—have learned a lot in the last year or two how to do that very effectively. And, we’re willing to share our successes and pitfalls with the raw data to back it up.”

Webinar Title: “FYE Naked - Media Logic Exposes the Social Marketing Strategies and Data Behind FYEGUY”
Date: Tuesday, May 10, 2011
Time: 1 p.m. EDT / 10 a.m. PDT
Event Page:

A recorded version of the presentation will be available for download after May 11, 2011 on the Media Logic website at

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Tara Burnham
Media Logic
(518) 456-3015
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