Boston, MA (PRWEB) May 07, 2011
Wedding entrepreneurs gamble every day. They take on a new bride and promise to give her a perfect wedding day without knowing if the bride will keep her end of the bargain and pay. Until now. Attorney Dina Eisenberg shares her uniquely positive perspective on wedding business service contracts that work for the business owner while creating an optimum branding experience that attracts more brides.
Eisenberg is giving away a free audio entitled: Show Me the Money! Friendly Payment & Cancellation Ideas for Wedding Entrepreneurs on her site, PositivelyWed.com to celebrate the launch of her new DIY contract book, Who Else Wants a Hassle Free Contract? This audio, which is an excerpt from the book, contains valuable information on what to do and say if the bride wants to cancel or cannot pay.
“The contract becomes an irresistible invitation for the bride to be part of such an incredible experience she feels the wedding pro is her superhero who protects her from wedding day woes. No one pulls on Superman’s cape, so it’s stress free for venders. The delighted bride promises and delivers a stream of warm referrals. What’s better than a hassle free client who brings you more?” rejoices Attorney Eisenberg
There’s a tension between service providers- wedding entrepreneurs- and their brides that’s almost adversarial. Neither side wants to be taken so there’s a lot of skepticism and defensiveness. That increases the stress when things inevitably go wrong- weddings are a hotbed of super-charged emotions. Being what I call a ‘collaborative business owner’ gives the wedding pro the tools to manage gently yet powerfully and to distinguish herself in her market as a Thought Leader who is fair and caring.
Collaborative business owners transform that relationship from adversaries to teammates using a unique contracting/closing process and scripts developed by Eisenberg. The wedding pro becomes the partner, not the handmaiden, for the bride and they share responsibilities.
According to the Wedding Report, wedding entrepreneurs earn about $2500 per engagement. So, the business owner can add thousands to her bottom line just by revising her contract, something that probably needs to be done anyway. The book, Who Else Wants a Hassle Free Contract, includes a sample contract, templates, worksheets, scripts and audios.
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