Reed Construction Data Launches ‘specEdge’ to Connect Building Product Manufacturers to the Right Customers at the Right Time

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Product Debut at the AIA 2011 National Convention in New Orleans, LA

Reed Construction Data (RCD), a leading North American provider of construction information, today announced the launch of specEdge, a trigger campaign delivery service designed to connect building product manufacturers (BPMs) with customers and projects for increased business exposure and profitability. specEdge will make its industry debut next week at the AIA 2011 National Convention (booth #1119), at the Ernest N. Morial Convention Center in New Orleans, LA.

Getting product information into the hands of the right customers at the right time during the critical planning and development stages of a project can be challenging for BPMs.

With specEdge, small to mid-size building product manufacturers will receive marketing campaign capabilities to target design and construction decision-makers with differentiated project data during the precise moment that it’s needed.

specEdge is easy to set up and clearly distinguishes BPMs from its competitors, generating more specifications and greater sales revenue. It also adds value for the customer and business with controlled spending based on budget availability.

“Timing is key,” said Vimyrka Plaskett, Content Manager, Reed Construction Data. “specEdge is a flexible and affordable service that allows companies to promote their products and services with greater visibility and impact to achieve their business goals.”

At the AIA convention, RCD will also showcase RSMeans’ cost-estimating tools and resources that help construction professionals accurately project and control the cost of both new building construction and renovation projects. For a limited time only, visitors to the booth can receive 25% off RSMeans products.

To purchase products or learn more about specEdge, visit:

About Reed Construction Data
Reed Construction Data is a recognized leader in the construction industry, delivering targeted and timely project information, cost data and market intelligence that simplifies decision-making for AEC professionals and helps maximize productivity, increase profits and drive business growth. Reed offers its customers construction project leads, building product information, construction costs, market analytics and construction news through a suite of online and print references. For more information, visit:

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Talisha Jackson
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